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"TEAM Coalition has been a long-standing partner with Major League Baseball, helping our Clubs provide the best possible fan experience in our ballparks. TEAM Coalition helps MLB fulfill its commitment to being a social institution with inherent social responsibilities, through programs that promote drinking responsibly and providing training for our Clubs."

--- John McHale, Executive Vice President of Administration and Chief Information Officer, Major League Baseball

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  Techniques For Effective Alcohol Management

TEAM Coalition Summary (PDF)

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

Techniques for Effective Alcohol Management is a 501(c)(3) non-profit coalition that includes Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, the National Football League, the National Hockey League, National Collegiate Athletic Association, Aramark Corporation, Delaware North Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, the International Association of Venue Managers, Stadium Managers Association, Live Nation, Contemporary Services Corporation, Elite, the National Association of Broadcasters, and the U.S. Department of Transportation's National Highway Traffic Safety Administration. (see Members for a complete list).

TEAM Coalition Mission

Our members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

We work to accomplish this mission through TEAM alcohol management training and Responsible Fan Education materials.

Our Board of Directors
Mr. Kevin Bruder
International Association of Venue Managers
Mr. Ray Whitworth
Major League Soccer
Vice Chairman
Mr. Carl Mittleman
Aramark Sports & Entertainment
2nd Vice Chairman, Treasurer
Mr. Jordan Jiloty
3rd Vice Chairman, Secretary
Mr. Jim McGreevy
Beer Institute
Finance/Membership Committee Chairman
Mr. Dennis Wharton
National Association of Broadcasters
Marketing Committee Chairman
Mr. John Huff
Live Nation
Training Committee Chairman
Mr. Russ Simons
Venue Solutions Group
Director at Large
Ms. Jill Pepper Coalition Executive Director
Privacy Statement
Responsibility Has Its Rewards |  Fans Don't Let Fans Drive Drunk |  TEAM Up 2 Win!

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