TEAM Coalition Summary (PDF)
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety
experts, and others working together to promote responsible drinking and
positive fan behavior at sports and entertainment facilities.
Techniques for Effective Alcohol Management is a 501(c)(3) non-profit coalition
that includes Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, the National Football League, the National
Hockey League, National Collegiate Athletic Association, Aramark Corporation, Delaware North Sportservice, Ovations Food Services,
Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman,
the International Association of Venue Managers, Stadium Managers Association, Live Nation, Contemporary Services Corporation, Elite, the National
Association of Broadcasters, and the U.S. Department of Transportation's National
Highway Traffic Safety Administration.
(see Members for
a complete list).
Our members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.
We work to accomplish this mission through
TEAM alcohol management training and Responsible Fan