Athletics Fans Always Have a Designated Driver 2017

05/11/2017

Fans who attended the Oakland Athletics games versus the Los Angeles Angels of Anaheim at Oakland Coliseum on May 8-10, 2017 were treated to a great week of baseball. Hundreds of fans helped the A’s earn points in the Budweiser Good Sport Designated Driver Challenge against the Angels. Each pledge to be a designated driver earned the A’s 1 point in the competition. Participating fans autographed a responsibility wall and received a free souvenir photo.

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Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Budweiser Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Oakland Athletics, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the Clubs, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:

• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.