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RHIR at 88th MLB All-Star Game

Major League Baseball, Budweiser and TEAM Coalition Encouraged Fans to Drink Responsibly at the 88th MLB All-Star Game presented by Mastercard Major League Baseball (MLB), the Miami Marlins, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 7-11, 2017. Through the Budweiser Good Sport

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Responsible Mexico Supporters Rewarded in Los Angeles

Soccer United Marketing (SUM), Bud Light and TEAM Coalition encouraged supporters to be responsible while attending the 2017 Mexican National Team Tour and Fútbol Fiesta on Saturday, May 27th at Los Angeles Memorial Coliseum. Before the match, 164 supporters pledged to be responsible in the Fútbol Fiesta. Everyone who made the Bud Light Good Sport pledge had the opportunity to

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D.C. United Host Heineken Designated Driver Challenge

D.C. United hosted the first Heineken Designated Driver Challenge match of the season when the Club faced off against the Chicago Fire on May 20, 2017. Supporters cheered on the home side responsibly by pledging to get home safely and earning D.C. United additional points in the challenge. Before the match kicked off, 81 supporters helped the Black &

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Angels Fans Always Have a Designated Driver 2017

Fans who attended the Los Angeles Angels of Anaheim games versus the Oakland Athletics at Angel Stadium on April 25-27, 2017 were treated to a great week of baseball. Hundreds of fans helped the Angels earn points in the Budweiser Good Sport Designated Driver Challenge against the A’s. Each pledge to be a designated driver earned the Angels 1 point

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Washington Redskins Celebrate Win, 2016 Bud Light Good Sport Designated Driver Challenge

The Washington Redskins were recognized on April 19, 2017 for winning the 2016 Bud Light Good Sport Designated Driver Challenge against the New York Giants. Representatives from the Redskins and TEAM Coalition gathered for the celebration. The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at

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Designated Drivers Recognized at Super Bowl LI

TEAM Coalition proudly joined forces with the National Football League and Bud Light in support of the national Responsibility Has Its Rewards (RHIR) campaign at the 2017 Pro Bowl in Orlando, Florida on Sunday January 29, 2017 and Super Bowl LI in Houston, TX on Sunday February 5, 2017. Throughout the 2016 NFL season, each NFL

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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#ResponsibleRedskins vs. Giants 2016

Fans who attended the Washington Redskins game versus the New York Giants at FedExField on Sunday January 1, 2017 were treated to an exciting day of division rivalry football. Redskins fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their NFC East rivals. Over one thousand fans pledged to be Good Sports – designated drivers

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#TitansDesignate vs. Texans 2016

Fans who attended the Tennessee Titans game versus the Houston Texans at Nissan Stadium on Sunday January 1, 2017 were treated to an exciting afternoon of division rivalry football. Titans fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. Hundreds of fans pledged to be Good Sports – designated drivers

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Responsible Fans Rewarded at the LA Rams game vs. Cardinals

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Arizona Cardinals game at the LA Memorial Coliseum on Sunday, January 1, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds of fans

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