HEINEKEN USA

Major League Soccer, Heineken and TEAM at the 2017 MLS All-Star Game

Major League Soccer (MLS), HEINEKEN USA and TEAM Coalition encouraged supporters to be responsible while attending the 2017 MLS All-Star Game and Soccer Celebration on Wednesday, August 2, 2017 at Soldier Field in Chicago, IL. Two sweepstakes winners had the ultimate MLS supporter experience. Responsibility Has Its Rewards is a league-wide sweepstakes that rewards one

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D.C. United Host Heineken Designated Driver Challenge

D.C. United hosted the first Heineken Designated Driver Challenge match of the season when the Club faced off against the Chicago Fire on May 20, 2017. Supporters cheered on the home side responsibly by pledging to get home safely and earning D.C. United additional points in the challenge. Before the match kicked off, 81 supporters helped the Black &

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Supporters Earn Ultimate Reward at 2016 MLS Cup

Seattle Sounders FC and Toronto FC provided a grand finale to the Major League Soccer season at the 2016 MLS Cup™ on Saturday December 10,2016, and two supporters and their guests enjoyed the experience up close as the winners of the “Responsibility Has Its Rewards” sweepstakes. Jen Wisemore from Bothell, WA, the Seattle Sounders FC

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Major League Soccer, HEINEKEN USA and TEAM Coalition Encourage Fans to Be Responsible at the 2016 AT&T MLS All-Star Game

Major League Soccer (MLS), HEINEKEN USA and TEAM Coalition encouraged supporters to be responsible while attending the 2016 AT&T MLS All-Star Game and Soccer Celebration on Thursday, July 28 at Avaya Stadium in San Jose, CA. Responsibility Has Its Rewards is an MLS league-wide sweepstakes that rewards one randomly-selected supporter, who pledged to be a

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Chicago Fire Host Heineken Designated Driver Challenge Rivalry Match

Chicago Fire supporters braved the elements to cheer on their club to a 1-1 draw against D.C. United at Toyota Park on April 30, 2016. Many supporters also scored a victory off the field by pledging to be enjoy the match responsibly. The Fire are the defending champions in the Heineken Designated Driver Challenge against D.C. United. The clubs earn points

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Supporters Earn Ultimate Reward at 2015 MLS Cup

Columbus Crew SC and the Portland Timbers provided a grand finale to the Major League Soccer season at the 2015 MLS Cup, and today two supporters and their guests are reminiscing about the experience of a lifetime. Michael Flickinger, from Dublin, OH, the Columbus Crew SC Designated Driver for the Season and Andrea Tyler, a

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D.C. United Host Heineken Designated Driver Challenge Rivalry Match

Supporters who attended the October 18, 2015 D.C. United match versus the Chicago Fire at RFK Stadium enjoyed a big 4-0 win for the Black and Red! Hundreds of supporters helped D.C. United earn points in their Heineken Designated Driver Challenge against the Chicago Fire. These supporters pledged to be the designated drivers for their group, autographed the responsibility wall and received a free

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Major League Soccer, Heineken and TEAM Coalition Reward Responsibility at 2015 MLS All-Star Game

Major League Soccer (MLS), Colorado Rapids, HEINEKEN USA and TEAM Coalition encouraged supporters to be responsible while attending the 2015 AT&T MLS All-Star Game and Soccer Celebration on Wednesday, July 29 at Dick's Sporting Goods Park in Commerce City, CO. Responsibility Has Its Rewards is an MLS league-wide sweepstakes that rewards one randomly-selected supporter, who

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Chicago Fire Host Heineken Designated Driver Challenge Rivalry Match

Supporters who attended the June 24, 2015 Chicago Fire match versus D.C. United at Toyota Park enjoyed a hard-fought game, and even though the Fire came up short, supporters scored a victory off the field by pledging to be responsible. Hundreds of supporters helped the Fire earn points in their Heineken Designated Driver Challenge against D.C. United. These supporters pledged to be the

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HEINEKEN USA Joins TEAM Coalition

ALEXANDRIA, VA, (2/17/2015) – HEINEKEN USA announced today that it has joined Techniques for Effective Alcohol Management (TEAM) Coalition, an alliance that promotes responsible drinking and positive fan behavior at sports facilities. TEAM Coalition provides employee training in effective alcohol management and manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to

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