Legends Hospitality

Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

Read More…


Responsible Fans Rewarded at the LA Rams game vs. Cardinals

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Arizona Cardinals game at the LA Memorial Coliseum on Sunday, January 1, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds of fans

Read More…


Responsible Fans Rewarded at the LA Rams game vs. 49ers

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. San Francisco 49ers game at the LA Memorial Coliseum on Saturday, December 24, 2016. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds

Read More…


Responsible Fans Rewarded at the LA Rams game vs. Falcons

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Atlanta Falcons game at the LA Memorial Coliseum on Sunday, December 11, 2016. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds of fans

Read More…


Responsible Fans Rewarded at the LA Rams game vs. Dolphins

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Miami Dolphins game at the LA Memorial Coliseum on Sunday, November 20, 2016. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds of fans made

Read More…


Responsible Fans Rewarded at the LA Rams game vs. Panthers

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Carolina Panthers game at the LA Memorial Coliseum on Sunday, November 6, 2016. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the game.   Hundreds of fans

Read More…


Live Nation Goes Digital with Designated Driver Programs at Seven Venues

For the 2016 concert season, seven Live Nation venues across the country used digital signups to enhance their designated driver programs with great success. Concert goers pledged to provide safe transportation for their group. In exchange for being responsible, they received a free soft drink and a photo opportunity. They had the option to take

Read More…


Coors Light and TEAM Promote Responsible Drinking at 2016 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to Rose Bowl fans in the Fan Fest just outside the Rose Bowl Stadium in advance of the 102nd Rose Bowl game on January 1, 2016. Before kick-off, more than 150 Stanford and Iowa fans pledged to never drive drunk and always have a designated driver. In

Read More…


Legends Joins TEAM Coalition

ALEXANDRIA, VA, (2/17/2015) – Legends announced today that it has joined Techniques for Effective Alcohol Management (TEAM) Coalition, an alliance that promotes responsible drinking and positive fan behavior at sports facilities. TEAM Coalition provides employee training in effective alcohol management and manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to

Read More…