MillerCoors

Responsible NASCAR Fans Rewarded at Talladega Superspeedway

Responsible NASCAR fans earned valuable rewards at the GEICO 500 at Talladega Superspeedway on May 7, 2017. The track, Miller Lite, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety. Before the race, 232 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive

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Alcohol Responsibility at 2017 Coors Light NHL Stadium Series

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Coors Light NHL Stadium SeriesTM in Pittsburgh, PA. In the PreGame festivities outside Heinz Field on Friday, February 24th and Saturday, February 25th, a total of 593 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol

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Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017 Honda NHL® All-Star Game in Los Angeles on January 26, 27, 28 and 29, 2017. While the NHL® All-Stars displayed their amazing skills on the ice,

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

The NHL teamed with Molson Canadian and TEAM Coalition to promote responsible drinking at the 2017 Scotiabank NHL Centennial ClassicTM PreGame in Toronto. Prior to the Alumni Game on December 31, 2016 and the Centennial Classic on January 1, 2017 at BMO Field, 1,024 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to

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Responsible NASCAR Fans Rewarded at Talladega Superspeedway

Responsible NASCAR fans earned valuable rewards at the Hellman’s 500 at Talladega Superspeedway on October 23, 2016. The track, Miller Lite, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety. Before the race, 246 fans made the pledge to be a designated driver for their group. All of them had the opportunity

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Minnesota Vikings, Miller Lite Reward Fans in October 2016

Responsible Minnesota Vikings fans earned valuable rewards at the Vikings game at U.S. Bank Stadium on Sunday, October 9, 2016. The Vikings, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety. More than 500 fans at the game made the pledge to be a designated driver for their group. Fans who

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Great Nights End Safely at New Hampshire Motor Speedway

At the Bad Boy Off Road 300 it was all about position as drivers tried to secure a spot in the Chase for the Sprint Cup Round of 12. Meanwhile, fans at New Hampshire Motor Speedway positioned themselves to succeed off the track by making the pledge to never drive drunk and always have a

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Responsible NASCAR Fans Rewarded at Chicagoland Speedway

The green flag waved on the Chase for the NASCAR Sprint Cup™, Chicagoland Speedway celebrated its 15th anniversary and responsible race fans earned valuable rewards at the Teenage Mutant Ninja Turtles 400 on September 18, 2016. Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at the track. Before the race,

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