MillerCoors

Pirates Fans Enjoy Miller Lite Responsibly

Fans who attended the Pittsburgh Pirates games versus the St. Louis Cardinals at PNC Park on August 18 & 19, 2017 were treated to a great weekend of baseball. Hundreds of fans showed their commitment to responsible drinking by autographing a giant baseball. All participating fans received a free souvenir photo compliments of the Pirates, Miller

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Responsible NASCAR Fans Rewarded at Indianapolis Motor Speedway

Responsible NASCAR fans earned valuable rewards at the Brantley Gilbert Big Machine Brickyard 400 on July 23, 2017. The track, Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at Indianapolis Motor Speedway. Before the race, 412 fans made the pledge to be a designated driver for their group. Fans who

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Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway

Fans at New Hampshire Motor Speedway had a lot to celebrate on July 16, 2017, from Richard Petty’s 80th birthday to a thrilling running of the Overton’s 301. And for the sixth consecutive year, fans who pledged to partake in those celebrations responsibly were rewarded through a partnership between the track, Miller Lite and TEAM

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Fans Refresh Responsibly at the 2017 NHL Draft™ Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2017 NHL Draft™ Fan Fest at the United Center on June 23-24, 2017. During the Fan Fest, 906 NHL fans made the right pick by pledging to never to drive drunk, always to have a designated driver and never provide

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Responsible Indianapolis 500 Concertgoers

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 26, 27 and 28, 2017) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Snake Pit

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Responsible NASCAR Fans Rewarded at Talladega Superspeedway

Responsible NASCAR fans earned valuable rewards at the GEICO 500 at Talladega Superspeedway on May 7, 2017. The track, Miller Lite, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety. Before the race, 232 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive

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Alcohol Responsibility at 2017 Coors Light NHL Stadium Series

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Coors Light NHL Stadium SeriesTM in Pittsburgh, PA. In the PreGame festivities outside Heinz Field on Friday, February 24th and Saturday, February 25th, a total of 593 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol

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Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017 Honda NHL® All-Star Game in Los Angeles on January 26, 27, 28 and 29, 2017. While the NHL® All-Stars displayed their amazing skills on the ice,

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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