Coors Light

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Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017 Honda NHL® All-Star Game in Los Angeles on January 26, 27, 28 and 29, 2017. While the NHL® All-Stars displayed their amazing skills on the ice,

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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Socio MX

Coors Light Encourages Soccer Fans to Freeze the Keys at Socio MX 2016

Coors Light and TEAM Coalition partnered to promote responsible drinking and prevent drunk driving at Socio MX matches in Dallas, Houston, Los Angeles and San Jose.  The first responsibility activation was on June 29 and the last was on July 6, 2016. Hundreds of responsible soccer fans added their names to an inflatable soccer ball to demonstrate their commitment getting home safely. Every fan

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Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 NHL Draft™ Day Fan Fest at Canalside Buffalo on Friday, June 24, 2016. Prior to the NHL Draft™ held next door at First Niagara Center, 136 NHL fans made the pledge never to drive drunk, always to have a designated

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RHIR at 2016 Coors Light NHL Stadium Series™ Denver

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series ™ at Coors Field on Sunday February 28, 2016. While the Colorado Avalanche® battled the Detroit Red Wings® on the ice, a total of 1,540 NHL fans pulled off a responsibility hat trick

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RHIR at 2016 Coors Light NHL Stadium Series™ Minnesota

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series™ at TCF Bank Stadium on Sunday February 21, 2016. While the Minnesota Wild® battled the Chicago Blackhawks® on the ice,  a total of 859 NHL fans pulled off a responsibility hat trick

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Responsible Fans Rewarded at Milwaukee Bucks Game

While the Milwaukee Bucks dominated on the court with respective wins versus the Dallas Mavericks on January 8, 2016 and the Atlanta Hawks on January 15, 2016, responsible Bucks fans received rewards for taking the pledge to be responsible. “Last Call of the Game. Get Home Safe.” was the message at the BMO Harris Bradley Center and over 200 Bucks fans made the

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Rose bowl

Coors Light and TEAM Promote Responsible Drinking at 2016 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to Rose Bowl fans in the Fan Fest just outside the Rose Bowl Stadium in advance of the 102nd Rose Bowl game on January 1, 2016. Before kick-off, more than 150 Stanford and Iowa fans pledged to never drive drunk and always have a designated driver. In

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Seattle Mariners, Coors Light Reward Fans in September 2015

Responsible Seattle Mariners fans earned valuable rewards at games at Safeco Field on September 28, 29 and 30, 2015. The Mariners, Coors Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety. Hundreds of fans at the game made the pledge to be a designated driver for their group. Fans who pledged received

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