NHL

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Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017 Honda NHL® All-Star Game in Los Angeles on January 26, 27, 28 and 29, 2017. While the NHL® All-Stars displayed their amazing skills on the ice,

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

The NHL teamed with Molson Canadian and TEAM Coalition to promote responsible drinking at the 2017 Scotiabank NHL Centennial ClassicTM PreGame in Toronto. Prior to the Alumni Game on December 31, 2016 and the Centennial Classic on January 1, 2017 at BMO Field, 1,024 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to

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Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 NHL Draft™ Day Fan Fest at Canalside Buffalo on Friday, June 24, 2016. Prior to the NHL Draft™ held next door at First Niagara Center, 136 NHL fans made the pledge never to drive drunk, always to have a designated

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Jack Daniel’s, Nashville Predators Promote Raise One Million ARMs

Jack Daniel’s and the Nashville Predators joined TEAM Coalition in promoting responsible drinking last week as a part of the Raise One Million ARMs campaign. While the Predators earned two wins on the ice versus the Coyotes and Avalanche, a total of 287 fans pulled off a responsibility hat trick, making the #DontDriveDrunk pledge. Outside of Bridgestone Arena, fans

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RHIR at 2016 Coors Light NHL Stadium Series™ Denver

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series ™ at Coors Field on Sunday February 28, 2016. While the Colorado Avalanche® battled the Detroit Red Wings® on the ice, a total of 1,540 NHL fans pulled off a responsibility hat trick

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RHIR at 2016 Coors Light NHL Stadium Series™ Minnesota

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series™ at TCF Bank Stadium on Sunday February 21, 2016. While the Minnesota Wild® battled the Chicago Blackhawks® on the ice,  a total of 859 NHL fans pulled off a responsibility hat trick

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Responsibility Has Its Rewards Campaign at 2016 Honda NHL® All-Star Game

The NHL teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2016 NHL Fan FairTM and the 2016 Honda NHL® All-Star Game this past weekend. While the NHL® All-Star players displayed amazing skills on the ice, 105 NHL fans pulled off a responsibility hat trick off the ice, making

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Former Boston Bruin, Mark Recchi, posed with NHL Winter Classic® fans after scoring two goals and earning Most Valuable Player honors at the 2016 Winter Classic Alumni Game.

Responsibility Has Its Rewards Campaign at 2016 Bridgestone NHL Winter Classic

While the world welcomed the New Year, the NHL® teamed up with Coors Light (the official beer of the NHL), Molson Canadian (the official imported beer of the NHL) and TEAM Coalition to promote responsibility among NHL fans at the 2016 Bridgestone NHL Winter Classic® at Gillette Stadium. A total of 1,961 NHL fans pledged to have a

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Responsibility Has Its Rewards Campaign at 2015 Bridgestone NHL Winter Classic

While the world welcomed the New Year with outdoor hockey in the nation’s capital, the NHL® teamed with Coors Light (the official beer of the NHL), Molson Canadian (the official imported beer of the NHL), the American Red Cross and TEAM Coalition to promote responsibility among NHL fans at the 2015 Bridgestone NHL Winter Classic®.

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