RHIR

Responsible Fans Rewarded at Thurman vs. Garcia Fight

Responsible boxing fans had the chance to autograph an inflatable boxing glove, pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Thurman vs. Garcia fight at Barclays Center in Brooklyn, New York on Saturday, March 4, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at

Read More…


Alcohol Responsibility at 2017 Coors Light NHL Stadium Series

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Coors Light NHL Stadium SeriesTM in Pittsburgh, PA. In the PreGame festivities outside Heinz Field on Friday, February 24th and Saturday, February 25th, a total of 593 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol

Read More…


NBA, Bud Light and TEAM at 2017 NBA All-Star Weekend

TEAM Coalition traveled to New Orleans, LA for the 2017 NBA All-Star Weekend from Friday, February 17 to Sunday February 19, 2017. Click the photos below for to see all the Fan Photos from NBA All-Star Weekend.  Dates Adult RHIR Photos Family RHIR Photos Friday, February 17 Saturday, February 18 Sunday, February 19  


Responsibility Has Its Rewards at NBA All-Star 2017

A sold out crowd at the 66th NBA All-Star Game on February 19, 2017 witnessed the incredible skills of the league’s best players. For John Monroig, the Houston Rockets Designated Driver for the Season, his tickets to the Smoothie King Center in New Orleans, LA were the result of being the first prize winner of

Read More…


Designated Drivers Recognized at Super Bowl LI

TEAM Coalition proudly joined forces with the National Football League and Bud Light in support of the national Responsibility Has Its Rewards (RHIR) campaign at the 2017 Pro Bowl in Orlando, Florida on Sunday January 29, 2017 and Super Bowl LI in Houston, TX on Sunday February 5, 2017. Throughout the 2016 NFL season, each NFL

Read More…


NFL, Bud Light and TEAM at 2017 NFL Experience

TEAM Coalition traveled to Houston, TX for the 2017 NFL Experience leading up to Super Bowl 51 featuring the New England Patriots vs the Atlanta Falcons. For nine days, from Saturday, January 28 through Sunday February 5, 2017, TEAM and Bud Light rewarded fans who made the Responsibility Has Its Rewards pledge. Click the photos below

Read More…


Chicago Cubs Recognized as Winners of Budweiser Good Sport Designated Driver Challenge 2016

The Chicago Cubs were recognized on February 1, 2017 for winning the 2016 Budweiser Good Sport Designated Driver Challenge against the Cincinnati Reds. Representatives from the Cubs, Levy Restaurants and TEAM Coalition gathered for the celebration. The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home

Read More…


Responsible Fans Rewarded at Frampton vs. Santa Cruz and Zlaticanin vs. Garcia Fights

Responsible boxing fans had the chance to autograph an inflatable boxing glove, pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Frampton vs. Santa Cruz and Zlaticanin vs. Garcia fights at MGM in Las Vegas on Saturday, January 28, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at

Read More…


Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017 Honda NHL® All-Star Game in Los Angeles on January 26, 27, 28 and 29, 2017. While the NHL® All-Stars displayed their amazing skills on the ice,

Read More…


Brown-Forman, HERO Campaign and TEAM Promote Responsibility with Kentucky Women’s Basketball

Brown-Forman, the HERO Campaign and TEAM Coalition partnered to reward responsible fans at the Memorial Coliseum on Thursday, January 26, 2017. The University of Kentucky women’s basketball team took on the Ole Miss Rebels on the court. Before the game the HERO Campaign, Brown-Forman and TEAM Coalition offered fans the opportunity to pledge to have a designated driver

Read More…