RHIR

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Chicago Cubs Recognized as Winners of Budweiser Good Sport Designated Driver Challenge 2016

The Chicago Cubs were recognized on February 1, 2017 for winning the 2016 Budweiser Good Sport Designated Driver Challenge against the Cincinnati Reds. Representatives from the Cubs, Levy Restaurants and TEAM Coalition gathered for the celebration. The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home

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Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017 Honda NHL® All-Star Game in Los Angeles on January 26, 27, 28 and 29, 2017. While the NHL® All-Stars displayed their amazing skills on the ice,

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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#ResponsibleRedskins vs. Giants 2016

Fans who attended the Washington Redskins game versus the New York Giants at FedExField on Sunday January 1, 2017 were treated to an exciting day of division rivalry football. Redskins fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their NFC East rivals. Over one thousand fans pledged to be Good Sports – designated drivers

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Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

The NHL teamed with Molson Canadian and TEAM Coalition to promote responsible drinking at the 2017 Scotiabank NHL Centennial ClassicTM PreGame in Toronto. Prior to the Alumni Game on December 31, 2016 and the Centennial Classic on January 1, 2017 at BMO Field, 1,024 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to

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#TitansDesignate vs. Texans 2016

Fans who attended the Tennessee Titans game versus the Houston Texans at Nissan Stadium on Sunday January 1, 2017 were treated to an exciting afternoon of division rivalry football. Titans fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. Hundreds of fans pledged to be Good Sports – designated drivers

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#BucsBehaveResponsibly vs. Panthers 2016

Fans who attended the Tampa Bay Buccaneers game versus the Carolina Panthers at Raymond James Stadium on Sunday January 1, 2017 were treated to a beautiful day of division rivalry football and an exciting 1-point victory for the home team. Buccaneers fans showed amazing support for their beloved team in the Bud Light Good Sport Designated Driver Challenge against their NFC South rivals. Hundreds of

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#BroncosDesignate vs. Raiders 2016

Fans who attended the Denver Broncos game versus the Oakland Raiders at Sports Authority Field at Mile High on Sunday January 1, 2017 were treated to an impressive Broncos victory! Broncos fans also showed incredible support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC West rivals. Hundreds of fans pledged to be Good Sports

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#ChargeOnResponsibly vs. Chiefs 2016

Fans who attended the San Diego Chargers game versus the Kansas City Chiefs at Qualcomm Stadium on Sunday January 1, 2017 were there to witness one of the most historic games in Charger history! Chargers fans also showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC West rivals. More than one thousand

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