DESIGNATED DRIVER RECOGNIZED AT THE FINALS 2016 GAME 3

NBAFinals2016CavsGame3
06/09/2016

Cleveland Cavaliers fan Sandra Still was particularly excited for Game 3 of The Finals 2016 last night. Ms. Still was named “Designated Driver for the Season” for the Cavaliers and attended Game 3 as a grand prize winner of the “Responsibility Has Its Rewards” sweepstakes.

Elyssa Eldridge was named “Designated Driver for the Season” for the Golden State Warriors and attended Game 1 of The Finals 2016 as the other grand prize winner of the sweepstakes. Both winners were randomly selected among all of the fans who pledged to be Good Sports – designated drivers – at the Cavaliers and Warriors home games. Designated drivers pledge to refrain from drinking alcohol and provide their friends and family with a safe ride home.

Throughout the season, the NBA, Techniques for Effective Alcohol Management (TEAM) Coalition, Bud Light and NBA teams across the country have worked together to make more fans aware of the Bud Light Good Sport designated driver programs at NBA arenas, promoting responsible consumption and safe transportation among adult sports fans. The program was created by Anheuser-Busch, the world’s largest brewer, in 1986, with more than 800,000 consumers pledging to be a designated driver in 2015 at in-stadium Good Sport booths. During the 2015-2016 NBA season, more than 71,100 adults pledged to be designated drivers at NBA arenas.

The top five NBA teams for designated drivers at the end of the 2015-2016 season are:

  • Dallas Mavericks with 8,918 designated drivers
  • Charlotte Hornets with 8,386 designated drivers
  • Oklahoma City Thunder with 8,221 designated drivers
  • Houston Rockets with 6,702 designated drivers
  • Sacramento Kings with 5,415 designated drivers
The success of the ‘Responsibility Has Its Rewards’ campaign with the NBA this season is a direct result of the commitment from the league, the teams and all the campaign partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director of TEAM Coalition
TEAM Coalition

(L to R): Nick Kelly, Anheuser-Busch Director of Experiential Marketing – Sports; Jerome Pickett, NBA Senior Vice President of Security and Chief Security Officer; Sandra Still, Cleveland Cavaliers Designated Driver for the Season; Carl Mittleman, Aramark President of Sport and Entertainment; Abeer Klosk, NBA Senior Analyst; Christy Verbosky, TEAM Coalition Chief Operations Expert