MLB, Budweiser and TEAM Coalition Reward Designated Driver at 2016 World Series Game 1

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10/26/2016

Cleveland, OH (10/26/2016) – For one very lucky and responsible Cleveland Indians fan, last night’s World Series game will forever be treasured as an incredible baseball memory. Seeing her first Indians World Series game in 19 years, Amelia Reid from Oberlin, OH, cheered loudly for her beloved Indians from inside Progressive Field. Ms. Reid and her guest received tickets to the game as her reward for being a responsible fan. She was one of the two grand prize winners of the League-wide “Responsibility Has Its Rewards” sweepstakes to celebrate designated drivers. Ms. Reid was randomly chosen from more than 17,000 Indians fans who pledged to be designated drivers at Progressive Field this season, ensuring safe rides home for their friends and family.

For the 13th consecutive season, MLB, Techniques for Effective Alcohol Management (TEAM) Coalition and Budweiser have joined together to make fans aware of the designated driver programs offered at MLB ballparks. The designated driver programs and the “Responsibility Has Its Rewards” sweepstakes promote safer roads by encouraging responsible drinking and positive fan behavior.

Anheuser-Busch and its wholesalers promote responsible drinking among baseball fans by implementing Budweiser Good Sport fan responsibility programs with 23 MLB ballparks throughout the season. Anheuser-Busch is an official sponsor of Major League Baseball and the 2016 World Series.

As the Indians Designated Driver for the Season, Ms. Reid received two tickets for Game One of the 2016 World Series®, was recognized on the video scoreboard and met MLB and Club officials. The Chicago Cubs Designated Driver for the Season, Becky Yaworski of Chicago, IL, will attend Game Three of the World Series® at Wrigley Field as the other RHIR sweepstakes grand prize winner.

During the 2016 MLB regular season, nearly 585,000 baseball fans planned ahead and made a responsible, winning play by pledging to be designated drivers.

The top five MLB Clubs for designated drivers in 2016 are:

  • St. Louis Cardinals:  63,081 designated drivers
  • San Diego Padres:  49,245 designated drivers
  • Milwaukee Brewers:  39,632 designated drivers
  • Toronto Blue Jays:  33,880 designated drivers
  • Detroit Tigers:  31,301 designated drivers
The safety of our fans is paramount throughout the season and the Budweiser Good Sport Program helps us promote and increase fans’ social responsibility in regards to designated driving. Along with Budweiser and TEAM Coalition, we’re proud to reward some of the fans who have committed to getting their family and friends home safely with these special World Series experiences.John Skinner, Senior Director of Security and Facility Management, Major League Baseball
Anheuser-Busch has strived to be a leader in responsible drinking and sports marketing for the past 30 years, and we’re honored to once again reward fans who take personal responsibility for not driving drunk. We’re dedicated to working with Major League Baseball, ballparks, concessionaires, and TEAM Coalition to encourage baseball fans to “Give A Damn” about making our roads safer.Katja Zastrow, Vice President, Corporate Social Responsibility & Better World at Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs and all the campaign partners. Teamwork is what this campaign is all about. It is proof that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director of TEAM Coalition
Major League Baseball
Anheuser-Busch
TEAM Coalition

(left to right) Jennifer Rhodes, Delaware North Sportservice; Renee VanLaningham, Cleveland Indians; Tom Reid, Guest of winner; Amelia Reid, Winner; John Skinner, MLB; Tom Brasuell, MLB; Steve Walters, Cleveland Indians; Christy Verbosky, TEAM Coalition