National Teamup2win!® Program Rewards Responsible Fans

04/06/2016

TEAM Coalition celebrated both the NCAA® Women’s and Men’s Final Four® with the eighth year of the organization’s drunk driving prevention initiative, TEAMUp2Win!®. TEAM Coalition is an alliance of professionals in college sports, entertainment facilities, concessions, stadium service , the beverage industry, broadcasting, governmental traffic safety and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. This national program capitalized on the excitement of the 2016 NCAA Men’s and Women’s Final Four® and encouraged fans to celebrate responsibly. To participate in TEAMUp2Win!, individuals made the pledge to:

  • Never drive drunk
  • Always have a designated driver
  • Never provide alcohol to anyone under 21 years of age
  • Always buckle up every trip every time

More than 3,600 fans across the country made the pledge. Each had a chance to win one of two grand prizes, a trip for two to the 2016 NCAA Men’s Final Four or a trip for two to the 2016 NCAA Women’s Final Four, provided courtesy of the NCAA and TEAM Coalition.

The Men’s Final Four prize winner was Brian Pietragallo. He traveled from Lake Jackson to Houston and received two tickets to the 2016 NCAA Men’s Final Four games on Saturday April 2 and received two tickets to the championship game on Monday, April 4 at NRG Stadium.

The Women’s Final Four prize winner was Madeleine Radcliff. She received two tickets to the 2016 NCAA Women’s Final Four games in Indianapolis on Sunday, April 3 and received two tickets to the championship game on Tuesday, April 5 at Bankers Life Field House.

TEAM Coalition was also an on-site partner with the NCAA for the Men’s Final Four as well as the Women’s Final Four. More than 3,700 fans made the pledge to be responsible at the three-day, outdoor March Madness Music Festival at Discovery Green and the four-day indoor Fan Fest presented by Capital One at the Houston Convention Center.  Also, 2,721 fans made their pledge to never drive drunk and always have a designated driver at the Tourney Town™ presented by Capital One at the Indianapolis Convention Center. Every fan who made the pledge received souvenir photo after autographing the responsibility ball displaying the school colors and mascots of the Final Four competitors.

[NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.]
TEAMUp2Win! reaches fans beyond the basketball arena, reminding them to celebrate NCAA® March Madness® responsibly.Jill Pepper, Executive Director, TEAM Coalition
As a member of TEAM Coalition, the NCAA is very excited to partner with the TEAMUp2Win! promotion, and to encourage fans of NCAA March Madness to make their responsibility pledges so that all basketball fans can safely enjoy the games!Mary Wilfert, Associate Director, NCAA Sport Science Institute

 

NCAA
TEAM Coalition
US DOT / NHTSA 2014 NATIONAL DATA:

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.