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"The National Association of Broadcasters values its long-standing partnership with the TEAM Coalition in promoting responsible alcohol consumption at local sporting and entertainment facilities. Through public awareness materials created by the TEAM Coalition, America’s broadcasters are able to help create a safe and family-friendly environment at sporting and entertainment facilities in their local communities."

--- David K. Rehr, President and CEO, National Association of Broadcasters
 
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  Sports Marketing Planners for Traffic Safety back
 
 
In conjunction with the U.S. Department of Transportation National Highway Traffic Safety Administration, TEAM has developed cause marketing collateral for sports teams, state highway safety organizations, and local law enforcement agencies to encourage fans to buckle up and prevent impaired driving while they support their favorite sports and teams.

The campaign promoting traffic safety, responsible alcohol consumption and positive fan behavior is called Responsibility Has Its Rewards. It is a prevention campaign that NHTSA supports and encourages states to utilize throughout the year outside the enforcement mobilizations for 'Click It or Ticket' (Memorial Day) and 'Drunk Driving: Over The Limit - Under Arrest' (Labor Day and December).

Key Campaign Messages
  • Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
  • Buckle Up - Every Trip, Every Time
  • We Don't Serve Teens - Never Provide Alcohol To Minors
The Responsiblity Has Its Rewards campaign is not designed to replace or compete with existing enforcement messages. The campaign is designed to promote responsible fan behavior at sports stadiums, arenas, and racetracks as well as on the roadways.

Click on the links below to view these valuable resources.
 
MLB Baseball RHIR Campaign Planner
 
NBA Basketball RHIR Campaign Planner
 
NFL Football RHIR Campaign Planner
 
NHL Hockey RHIR Campaign Planner
 
MLS Soccer RHIR Campaign Planner
 
NCAA NCAA RHIR Campaign Planner
 
NHTSA also creates marketing collateral for the safety belt (Memorial Day) and drunk driving (Labor Day)enforcement mobilizations each year.

NHTSA 2007 Drunk Driving: Over the Limit. Under Arrest Marketing Planner
NHTSA 2007 Drunk Driving: Over the Limit. Under Arrest. Marketing Planner

 
 

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