TEAM logo



"TEAM Coalition has been a long-standing partner with Major League Baseball, helping us provide the ultimate fan experience in our ballparks. Through programs that promote drinking responsibly and providing training for our Clubs, TEAM Coalition helps MLB fulfill its commitment to being a social institution with inherent social responsibilities."

--- Earnell Lucas, Vice President Security and Facility Operations, Major League Baseball
 

about
training
news
members 		fan
education 		cause marketing
 
 
 
  Sports Marketing Planners for Traffic Safety back
 
 
In conjunction with the U.S. Department of Transportation National Highway Traffic Safety Administration, TEAM has developed cause marketing collateral for sports teams, state highway safety organizations, and local law enforcement agencies to encourage fans to buckle up and prevent impaired driving while they support their favorite sports and teams.

The campaign promoting traffic safety, responsible alcohol consumption and positive fan behavior is called Responsibility Has Its Rewards. It is a prevention campaign that NHTSA supports and encourages states to utilize throughout the year outside the enforcement mobilizations for 'Click It or Ticket' (Memorial Day) and 'Drunk Driving: Over The Limit - Under Arrest' (Labor Day and December).

Key Campaign Messages
  • Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
  • Buckle Up - Every Trip, Every Time
  • We Don't Serve Teens - Never Provide Alcohol To Minors
The Responsiblity Has Its Rewards campaign is not designed to replace or compete with existing enforcement messages. The campaign is designed to promote responsible fan behavior at sports stadiums, arenas, and racetracks as well as on the roadways.

Click on the links below to view these valuable resources.
 
MLB
Baseball RHIR Campaign Planner		 NBA
Basketball RHIR Campaign Planner
 
NFL
Football RHIR Campaign Planner		 MLS
Soccer RHIR Campaign Planner
 
NCAA
NCAA RHIR Campaign Planner		  
 
NHTSA also creates marketing collateral for the safety belt (Memorial Day) and drunk driving (Labor Day)enforcement mobilizations each year.

NHTSA 2007 Drunk Driving: Over the Limit. Under Arrest Marketing Planner
NHTSA 2007 Drunk Driving: Over the Limit. Under Arrest. Marketing Planner

 
 

TEAM   |    RHIR   |    FDLFDD   |    TU2W

See us on YouTube  Follow TEAM Coalition on Twitter Become a Facebook Fan