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"TEAM Coalition has been a long-standing partner with Major League Baseball, helping our Clubs provide the best possible fan experience in our ballparks. TEAM Coalition helps MLB fulfill its commitment to being a social institution with inherent social responsibilities, through programs that promote drinking responsibly and providing training for our Clubs."

--- John McHale, Executive Vice President, Administration & Chief Information Officer, Major League Baseball

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Cause Marketing
  Sports Marketing Planners for Traffic Safety back
In conjunction with the U.S. Department of Transportation National Highway Traffic Safety Administration, TEAM has developed cause marketing collateral for sports teams, state highway safety organizations, and local law enforcement agencies to encourage fans to buckle up and prevent impaired driving while they support their favorite sports and teams.

The campaign promoting traffic safety, responsible alcohol consumption and positive fan behavior is called Responsibility Has Its Rewards. It is a prevention campaign that NHTSA supports and encourages states to utilize throughout the year outside the enforcement mobilizations for 'Click It or Ticket' (Memorial Day) and 'Drunk Driving: Over The Limit - Under Arrest' (Labor Day and December).

Key Campaign Messages
  • Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
  • Buckle Up - Every Trip, Every Time
  • We Don't Serve Teens - Never Provide Alcohol To Minors
The Responsiblity Has Its Rewards campaign is not designed to replace or compete with existing enforcement messages. The campaign is designed to promote responsible fan behavior at sports stadiums, arenas, and racetracks as well as on the roadways.

Click on the links below to view these valuable resources.
Baseball RHIR Campaign Planner
Basketball RHIR Campaign Planner
Football RHIR Campaign Planner
Soccer RHIR Campaign Planner
NCAA RHIR Campaign Planner
NHTSA also creates marketing collateral for the safety belt (Memorial Day) and drunk driving (Labor Day)enforcement mobilizations each year.

NHTSA 2010 Drunk Driving: Over the Limit. Under Arrest No-Refusal Weekend Communications Planner
NHTSA 2010 Drunk Driving: Over the Limit. Under Arrest. No-Refusal Weekend Marketing Planner

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Responsibility Has Its Rewards |  Fans Don't Let Fans Drive Drunk |  TEAM Up 2 Win!

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