The TEAM Coalition and the NFL joined together in support of designated driver programs at all NFL stadiums during the 2003 season with a special incentive. Fans who registered to be a designated driver pledged to not drink alcohol, drove their friends and family home safely, and ensured that everyone always buckled up.

At the end of the season, one designated driver from each stadium was selected to represent the home team for that stadium. The selected designated drivers from the teams that compete in the Super Bowl on February 1, 2004 in Houston, TX at Reliant Stadium, will each receive two (2) tickets to the game, roundtrip airfare, and hotel accommodations.

A Pro Bowl trip will also be awarded to one of the designated drivers selected for the season whose team does not play in the Super Bowl. This prize will be awarded on January 19th after both the AFC and NFC Championship games have been played. The Pro Bowl trip includes two (2) tickets to the game, roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.

To promote this incentive, TEAM produced TV and radio PSAs. The TV PSAs aired on local broadcast stations in NFL markets, and they were also played on the video boards in NFL stadiums. Three spots were customized for Cleveland, Atlanta, and Boston. The radio PSAs aired on local radio stations and national radio networks. Click here for the PSAs.