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The TEAM Coalition and Major League Baseball® joined together in support of designated driver
programs at all MLB stadiums during the 2004 season with a special
incentive.
Fans who registered to be a designated driver pledged to not drink alcohol,
drove their friends and family home safely, and ensured that everyone
always buckled up.
At the end of the season, one designated driver from each ballpark was
selected to represent the home Club for that ballpark. The selected
designated drivers from the Clubs that compete in the World Series® beginning on
October 23, 2004 will each receive
two (2) tickets to the first game of the series played at the ballpark of their
favorite MLB Club.
A trip to the 2005 MLB All-Star Game® will also be awarded to one of the designated drivers
selected for the season whose Club does not play in the World Series®.
This prize will be awarded after both the ALCS® and NLCS®
games have been played. The All-Star Game® trip includes two (2) tickets to
the game, roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.
To promote this incentive, TEAM produced TV and radio PSAs. The TV
PSAs aired on local broadcast stations in MLB markets, and they were
also played on the video boards in MLB ballparks. The radio PSAs
aired on local radio stations and national radio networks. Click here for the PSAs.
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