In 2007, the Arizona Cardinals, University of Phoenix Stadium, Centerplate, the Arizona Governor's Office of Highway Safety, Anheuser-Busch and TEAM launched an effort to communicate with fans. Over 100,000 information cards were printed and distributed to fans who attend the Cardinals games at University of Phoenix Stadium this season. The information card displays the Code of Conduct for Guests, explains security procedures, and reminds fans to think ahead and use designated drivers when attending Cardinals games.