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--- Roger Goodell, Commissioner, National Football League
 

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RADD "Do You?" Campaign
 
  RADD: The Entertainment Industry's Voice for Road Safety is a strategic partner of TEAM Coalition. The "Do You?" campaign is the newest extension of the enormously successful "Friends Don't Let Friends Drive Drunk" campaign.

The new concept presents people of all different ages, races, and genders asking the intriguingly vague question "Do You?" At the end of the spot a professional athlete or famous personality answers the obscure question by confidently saying that she would never want her fans to drive drunk. Do you?

The concept can be produced using fans from various professional sports teams. Alternatively, the PSA could be filled with famous athletes and personalities from a single team, league, or city. The possibilities are many. The impact is significant. And the message plays creatively off of one of the most recognizable traffic safety messages ever developed - with a creative angle toward sports and entertainment.
 
 
RADD (Recording Artists, Athletes, and Actors Against Drunk Driving)   Do You? PSA version 1

Do You? PSA version 2

Do You? PSA version 3 		 
 
 
 

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