News

Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway

Fans at New Hampshire Motor Speedway had a lot to celebrate on July 16, 2017, from Richard Petty’s 80th birthday to a thrilling running of the Overton’s 301. And for the sixth consecutive year, fans who pledged to partake in those celebrations responsibly were rewarded through a partnership between the track, Miller Lite and TEAM

Read More…


RHIR at 88th MLB All-Star Game

Major League Baseball, Budweiser and TEAM Coalition Encouraged Fans to Drink Responsibly at the 88th MLB All-Star Game presented by Mastercard Major League Baseball (MLB), the Miami Marlins, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 7-11, 2017. Through the Budweiser Good Sport

Read More…


Responsible Fans Rewarded at Daytona International Speedway

Responsible fans earned valuable rewards at the 2017 Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway. The race marks the fourth consecutive time the track, Busch and TEAM Coalition have partnered to promote responsible drinking and traffic safety. Before the green flag waved, a record 229 fans made the pledge to be the

Read More…


Responsible Mexico Supporters Rewarded in Seattle

Soccer United Marketing (SUM), Bud Light and TEAM Coalition encouraged supporters to be responsible while attending the 2017 Mexican National Team Tour and Fútbol Fiesta on Saturday, July 1st at CenturyLink Field. Before the match, 294 supporters pledged to be responsible in the Fútbol Fiesta. Everyone who made the Bud Light Good Sport pledge had the opportunity to

Read More…


Reds Fans Give a Damn. Don’t Drive Drunk.

Fans who attended the Cincinnati Reds games versus the Chicago Cubs at the Great American Ball Park on June 30, July 1 and July 2, 2017 were treated to a great weekend of baseball. Hundreds of fans helped the Reds earn points in the Budweiser Good Sport Designated Driver Challenge against the Cubs. Each pledge to be a

Read More…


Responsible Mexico Supporters Rewarded in Houston

Soccer United Marketing (SUM), Bud Light and TEAM Coalition encouraged supporters to be responsible while attending the 2017 Mexican National Team Tour and Fútbol Fiesta on Wednesday, June 28th at NRG Stadium. Before the match, 280 supporters pledged to be responsible in the Fútbol Fiesta. Everyone who made the Bud Light Good Sport pledge had the opportunity to autograph

Read More…


Portland Timbers Host Cascadia Responsibility Challenge

The Portland Timbers hosted their second Cascadia Responsibility Challenge match of the season when the Club faced Seattle Sounders FC on June 25, 2017. The home side played to an exciting 2-2 draw against their arch-rivals. Before the match kicked off, 202 supporters helped the Timbers earn points in the Cascadia Responsibility Challenge, a friendly competition presented by el

Read More…


Fans Refresh Responsibly at the 2017 NHL Draft™ Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2017 NHL Draft™ Fan Fest at the United Center on June 23-24, 2017. During the Fan Fest, 906 NHL fans made the right pick by pledging to never to drive drunk, always to have a designated driver and never provide

Read More…