News

Responsible NASCAR Fans at Darlington Raceway

Responsible NASCAR fans earned valuable rewards at the Bojangles’ Southern 500 on September 3, 2017. Darlington Raceway, Busch NA, Americrown and TEAM Coalition partnered to offer the designated driver program and promote responsible drinking and traffic safety. Before the race, 190 fans made the pledge to be the designated driver for their group. All of them had

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Saratoga Race Fans Celebrate Responsibly with Woodford Reserve

TEAM Coalition partnered with NYRA and Woodford Reserve for two responsible drinking activations at Saratoga in 2017. The second promotion was on August 25, 2017 at one of the world’s greatest sporting venues. Click here to see the blog post from the first 2017 activation at Saratoga. 206 guests made the pledge to drink responsibly and

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FC Dallas Host Budweiser Good Sport Challenge

FC Dallas hosted the second installment of the 2017 Budweiser Good Sport Designated Driver Challenge when the Houston Dynamo visited Toyota Stadium on August 23, 2017. The Texas rivals played to a 3-3 draw in the derby. Before the match kicked off, 75 supporters helped FC Dallas earn points in the Budweiser Good Sport Designated Driver Challenge, a friendly competition to find out

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Responsible NASCAR Fans Rewarded at Bristol Motor Speedway

Responsible NASCAR fans earned valuable rewards at the Bass Pro Shops NRA Night Race at Bristol Motor Speedway on August 19, 2017. The track and TEAM Coalition partnered to promote responsible drinking and traffic safety. Before the race, 152 fans made the pledge to be a designated driver for their group. Fans who pledged received a

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Pirates Fans Enjoy Miller Lite Responsibly

Fans who attended the Pittsburgh Pirates games versus the St. Louis Cardinals at PNC Park on August 18 & 19, 2017 were treated to a great weekend of baseball. Hundreds of fans showed their commitment to responsible drinking by autographing a giant baseball. All participating fans received a free souvenir photo compliments of the Pirates, Miller

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Cubs Fans Give a Damn. Don’t Drive Drunk.

Fans who attended the Chicago Cubs game versus the Cincinnati Reds at Wrigley Field on August 14, 2017 were treated to a great day of baseball. Hundreds of fans helped the Cubs earn points in the Budweiser Good Sport Designated Driver Challenge against the Reds. Each pledge to be a designated driver earned the Cubs 1 point in the competition.

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Dodgers Fans Never Drive Drunk

Fans who attended the Los Angeles Dodgers games versus the San Diego Padres at Dodger Stadium on August 11, 12 and 13, 2017 were treated to a great weekend of baseball. Hundreds of fans helped the Dodgers earn points in the Budweiser Good Sport Designated Driver Challenge against the Padres. Each pledge to be a designated driver earned

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Responsible Fans Rewarded at Michigan International Speedway

For the second time this season, Michigan International Speedway, Busch NA, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety. Responsible fans earned valuable rewards at the Pure Michigan 400 on August 13, 2017 at Michigan International Speedway by taking the Busch NA Good Sport Pledge – a promise to not drink alcohol

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