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Responsible Fans at the 2017 NCAA FCS Championship

TEAM Coalition traveled to Frisco, TX for the 2017 NCAA Division I Football Championship on January 6, 2017 to reward fans who made the Responsibility Has Its Rewards pledge to: • Always Buckle Up – Every Trip, Every Time • Never Drive Drunk • Always Have a Designated Driver • Never Provide Alcohol to Anyone Under

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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#ResponsibleRedskins vs. Giants 2016

Fans who attended the Washington Redskins game versus the New York Giants at FedExField on Sunday January 1, 2017 were treated to an exciting day of division rivalry football. Redskins fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their NFC East rivals. Over one thousand fans pledged to be Good Sports – designated drivers

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Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

The NHL teamed with Molson Canadian and TEAM Coalition to promote responsible drinking at the 2017 Scotiabank NHL Centennial ClassicTM PreGame in Toronto. Prior to the Alumni Game on December 31, 2016 and the Centennial Classic on January 1, 2017 at BMO Field, 1,024 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to

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#TitansDesignate vs. Texans 2016

Fans who attended the Tennessee Titans game versus the Houston Texans at Nissan Stadium on Sunday January 1, 2017 were treated to an exciting afternoon of division rivalry football. Titans fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC South rivals. Hundreds of fans pledged to be Good Sports – designated drivers

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#BucsBehaveResponsibly vs. Panthers 2016

Fans who attended the Tampa Bay Buccaneers game versus the Carolina Panthers at Raymond James Stadium on Sunday January 1, 2017 were treated to a beautiful day of division rivalry football and an exciting 1-point victory for the home team. Buccaneers fans showed amazing support for their beloved team in the Bud Light Good Sport Designated Driver Challenge against their NFC South rivals. Hundreds of

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#BroncosDesignate vs. Raiders 2016

Fans who attended the Denver Broncos game versus the Oakland Raiders at Sports Authority Field at Mile High on Sunday January 1, 2017 were treated to an impressive Broncos victory! Broncos fans also showed incredible support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC West rivals. Hundreds of fans pledged to be Good Sports

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