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Responsibility
Has Its Rewards Succeeds with MLB,
Launches Second Winning Season with NFL
Over 160,000 MLB fans pledged to be designated drivers at ballparks across the country
during the 2004 season. Two lucky winners will watch their favorite MLB Clubs play in the
World Series as a reward for their responsible decision to ensure their friends and family
got home safely and wore their safety belts.
Those designated drivers for the season will be acknowledged and shown live on the stadium
video board during the World Series game they attend followed
by a special message thanking all the fans that pledged to be designated drivers
throughout the season.
Additionally, one designated driver for the season from an MLB Clubs not
playing in the World Series will be randomly selected to win a trip to the 2005 All-Star
Game at Comerica Park in Detroit, MI.
TEAM is thrilled with the support the promotion received from MLB, the 30 Clubs, and
baseball fans. TV and radio public service announcements generated greater awareness as did
in-stadium messages.
[Click here
to see the designated drivers for the season from each MLB Club]
With the start of the NFL season, TEAM launched the second year of the Responsibility Has
Its Rewards promotion for football fans. The designated drivers for the season from the two
NFL teams that play in the Super Bowl will each win a trip to Jacksonville for the game.
And one of the remaining 30 designated drivers for the season from NFL teams not
playing in the Super Bowl will be randomly selected to win a trip to the 2005 Pro Bowl at
Aloha Stadium in Honolulu, HI.
[Read more]
REGISTER NOW - TEAM Instructor Development Program (IDP)
Become certified as a TEAM trainer, get recertified, and enjoy the opportunity to exchange
stories and solutions with other stadium operators and concessionaires.
Coors Field in Denver is hosting TEAM training on November 10th and 11. Registration closes Monday,
November 1st.
Lincoln Financial Field in Philadelphia is hosting TEAM training on February 23rd and 24th, 2005.
Remember, members of the International Association of Assembly Managers and the
Stadium Managers Association receive significant savings on the cost of TEAM trainer certification and
participant manuals. Contact TEAM Coalition at 877-2-TEAM-CO for more information.
[IAAM website]
[SMA website]
GHSA Conference in Hawaii, Productive and Beautiful
The
TEAM Coalition
 exhibited at the Governor's Highway Safety Association conference
in Honolulu, HI. TEAM borrowed a tradeshow display from the Beer Institute that made our
booth look much more professional and convinced us to invest in our display for future
shows.
The conference set a new goal for traffic safety - Priority 1.0: reducing the traffic
fatality ratio to 1.0 per 100 million vehicle miles traveled from it's current rate of
1.48. TEAM Coalition and our programs are an important piece to accomplishing that goal.
Our messages to promote responsible alcohol consumption, positive behavior, designated
driver programs,
 and safety belt use focus on key behaviors responsible for those fatal
traffic crashes. Also, because we reach out to sports fans, our message is heard predominantly by the same
demographic that is most at risk to drive drunk and not use safety belts - adult men under
35 years of age.
The conference was also an opportunity to network with state highway safety offices, NHTSA
staff and regional administrators, as well as other supporters of traffic safety messages.
TEAM made contact with State Farm Insurance, IACP (International Association of Chiefs of
Police), RADD, MADD, program evaluators, and several states.
Survey Reveals 9 in 10 College Students “Tailgate” Safely
The
TEAM Coalition is one of several organizations including the NCAA, NASULGC (National
Association of State Universities and Land Grant Colleges), and Anheuser-Busch that
supported a recent study of college students who are college sports fans. 93 percent of
students surveyed say their behavior is responsible and safe during tailgating or pre-game
parties. The results will be used to generate a social norming messaging campaign for
colleges and universities to use in order to encourage appropriate behavior.
[Read more]
Results from TEAM training in 2004 Exceeded Expectations
During the 2004 fiscal year (October 1, 2003 through September 30, 2004) TEAM training
expanded to include a greater number of sports and entertainment facilities
that are home to MLB and Minor League Clubs, NBA, NFL, and NHL teams, as well as college
teams and even performing arts facilities. Here are the highlights of the training results.
- TEAM trainers conducted over 400 training sessions
- 33 sports and entertainment facilities were represented - including 16 MLB, 8 NFL, 4 NBA,
1 NHL, 1 NCAA, 1 AHL, 1 Minor League Baseball, and 3 performing arts facilities
- Over 11,000 employees became certified in effective alcohol management
- 60% of employees trained were from concessionaires and 40% were operations
- A total of 121 trainers became certified or recertified at the 7 IDPs held
TEAM Coalition
Newsletter Archives
1101 Wilson Blvd., Suite 1700 Arlington, VA 22209 |
877-2-TEAM-CO | www.teamcoalition.org
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