Happy New Year from TEAM!

RHIR Events with MLB, MLS and NCAA

The Responsibility Has Its Rewards (RHIR) promotion continued throughout the fall and winter months expanding into new territory like the NCAA Men's College DIVISION I Football Championship in Chattanooga, TN and by continuing to revisit successful events of the past such as the MLS Cup Soccer Celebration. Fans were asked to pledge to always have a designated driver, never drive drunk, and wear their safety belts. All fans who participate in the RHIR promotions have the opportunity to film their own traffic safety public service message or receive a free souvenir photo. In the last six months, eight RHIR events have reached thousands of fans.

RHIR Firsts:
The autumn of 2008 brought some firsts to the Responsibility Has Its Rewards campaign. TEAM traveled to Anaheim, CA to film their first ever NHL public service announcements with the Anaheim Ducks. Shortly after, TEAM traveled north to Detroit, MI and filmed the first ever multi-sport back to back fan filming events with the Detroit Red Wings and then the first ever NBA public service announcement with the Detroit Pistons!

• October 22nd Game 1 of the World Series, Tampa Bay, FL
• October 25th Game 3 of the World Series, Philadelphia, PA
• October 29th Anaheim Ducks game in Anaheim, CA
• November 23rd MLS Cup in Los Angeles, CA
• December 5th Detroit Pistons game in Detroit, MI
• December 6th Detroit Red Wings game in Detroit, MI
• December 19th NCAA Men's College DIVISION I Football Championship in Chattanooga, TN
• December 20th Inaugural EagleBank Bowl in Washington, DC

To see all the RHIR activities, events, and communications planners (including sample press releases, media advisories, and other helpful items) click here

2008 TEAM Training Awards

Every year since 2002 TEAM recognizes sports teams, concessionaires, and individual trainers for their commitment to responsible alcohol management, and 2008 was another record breaking year!

Over 33,000 employees from sports and entertainment facilities became TEAM certified in 2008. Sports team and concessionaire company winners are selected based on the number of staff certified in effective alcohol management relative to the total number of game day employees. Trainers are recognized for the total number of employees they certify in the TEAM program.

To learn more about the TEAM Training Awards and to check out the 2008 winners click on the links below:

Super Bowl XLIII Marketing Materials

For the third year in a row, TEAM and the NFL have developed creative elements to promote responsibility and prevent drunk driving using the Super Bowl style guide. Included in the marketing materials are web graphics, press releases, a fact sheet, and video PSAs. All materials are available for state offices of highways safety to utilize in their drunk driving prevention efforts around Super Bowl.

IDP Workshops

2008 was TEAM’s busiest year to date in our Instructor Development Program (IDP). A total of 24 IDP workshops were conducted at sports and entertainment facilities across the country. Over 270 new trainers became certified and 75 trainers recertified.

This year TEAM is already busy scheduling new IDP across the country. Here is the schedule of upcoming workshops:

TEAM Welcomes a New Program Associate

Maggie Russell joined TEAM in June of 2008 as the new Program Associate. Maggie was previously at the American Health Lawyers Association working in their marketing and public relations department. She received a degree in sports management from the University of Dayton, and is excited to be back in the sports arena. Originally from Buffalo NY, Maggie is a devoted Sabres and Bills fan, and has lived in the DC area for over 3 years. She is so excited to be working at TEAM and looks forward to meeting everyone in the coming months!

New Training Features

Alcohol Management Audit TEAM has been conducting Alcohol Management Audits at premier league events including the Super Bowl, the MLB All-Star Game and the World Series for several years. Now TEAM offers Alcohol Management Audits to any organization interested in seeing how successful their efforts are. Click here to see the Alcohol Management Audit checklist.

Additional Questions Ever wonder if you could use those extra answer spaces on the TEAM certification exam to ask your employees questions about their job satisfaction, how they view fan behavior, what ideas they have to improve the guest experience, or anything else you want to know? Well, the answer is, "What are you waiting for?"

Trainers who certify their staff in TEAM Level 2, have 20 additional answer spaces to use for any other multiple-choice questions you want to ask.

Trainers certifying their staff in TEAM Level 1, have 30 answer spaces to use.

To protect your confidentiality, TEAM will not store your questions or answers in the TEAM database. We will tabulate the answers your employees give and provide you with the results. There is no cost to trainers for this additional data analysis.

We hope you take advantage of this great opportunity to learn from your employees!

Upcoming Events

TEAM is constantly traveling to promote our efforts in effective alcohol management and positive fan behavior. Here is the list of the events we plan to attend in the coming months.

• January 24th:
  Texas Rangers Fan Fest in Arlington, TX
  


• January 25th:
  Mariners Fan Fest in Seattle, WA
  


• January 23rd thru 24th & 29th thru February 1st:
  NFL Experience and Super Bowl XLIII in Tampa, FL
  


• February 12th thru 15th:
  NBA Jam Session and All Star FanFest in Phoenix, AZ
  

To see the online calendar, click here.