Autumn 2002
Spring 2003 Volume 2, Issue 1
All
MLB Clubs in the US are Utilizing TEAM Training,
Funded
by Anheuser-Busch, Miller, and Coors
In a
demonstration of the power of this unique partnership, Major League Baseball
and its 28 clubs in the US have committed to training their operations
employees in effective alcohol management using the TEAM program in preparation
for the 2003 season. Ushers, ticket takers, security personnel, and parking lot
attendants will spend several hours learning to evaluate guests to spot those
that are at a high risk of becoming intoxicated (or already are) and how to
interact with those individuals to reduce the likelihood of alcohol-related
incidents.
The universal
acceptance of the TEAM program would not be possible without the financial
commitment from Beer Institute and its members. Anheuser-Busch, Miller, and
Coors are providing $4,000 in TEAM participant manuals to each club. The
donation is split between the local distributor and national brewer.
To further
acknowledge the success of this partnership, commemorative posters are being
produced. Designated driver booths at every stadium will be stocked with the
posters to remind the fans that TEAM is helping MLB and the nation’s brewers
succeed in making ballparks a safer place to enjoy a game. Posters will also be
distributed to the local sports media and city officials in each MLB market
along with a Rolodex mailer defining the TEAM Coalition. In addition, a
satellite media tour and radio tour featuring Kevin Hallinan, Sr. VP of
Security and Facility Management for MLB and the incoming TEAM Chairman, are
scheduled for Thursday March 27th and Friday March 28th,
respectively. Click on MLB
Training to read more about this effort.
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April IDP is NFL-Focused The Instructor
Development Program (IDP) scheduled for April 10th and 11th
at Gillette Stadium in Foxborough, MA – the new home of the New England Patriots
– is being marketed primarily to NFL stadium operators and concessions
managers. The date for the
workshop was selected to coincide with the schedule of stadium operators for
the NFL so that the new certified TEAM trainers that complete this While anyone is welcome
to attend the workshop, it is the hope of TEAM that appropriate scheduling of
IDPs will ensure consistent participation by each league. Currently, the
December and February IDPs are heavily attended by MLB managers. TEAM also
plans to offer an August IDP for NBA and NHL arena managers. |
June IDP Tailored to NCAA Ohio State University will
host the TEAM IDP on June 18th and The program is designed
for all universities – not just those that sell alcohol in the stadium. The
TEAM alcohol management training program focuses on employees like ushers,
ticket takers, and security personnel who have to interact with fans who may
already be intoxicated before they enter the stadium. Again, this workshop is
open to anyone who would like to attend. However, managers of university
stadiums and arenas are strongly encouraged to attend this workshop. Click on Registration Form to
register for either of the upcoming TEAM IDPs. |
COMMITTEE NEWS
Marketing Committee
·
Football
PSA and print graphics are complete.
·
Beer Cup
Shuffle PSA is complete; print graphics are being designed.
·
Baseball
PSA will be launched on NAB satellite on March 7, 2003.
Training Committee
·
December
IDP (Los Angeles) had 32 attendees and February IDP (Atlanta) had 24
attendees. All were successfully certified.
·
New
recertification policy allowing trainers to take an online exam was approved;
will be available before the end of 2003.
·
April
IDP scheduled for 10th and 11th at Gillette Stadium in
Foxborough, MA.
·
June IDP
scheduled for 18th and 19th at Ohio State University.
Finance and Membership Committee
·
Additional
membership tiers for a reduced annual rate and limited representation on the
Board have been reviewed.
·
TEAM is
pleased to welcome IAAM as a new organizational member to the Board in FY
2003.
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3D Month Press Conference
Hosted by TEAM TEAM hosted the annual call to action press
conference in preparation for the year-end holidays - a Speakers included Dr. Jeffrey Runge,
Administrator for NHTSA; John Walters, Director of
the White House Office of National Drug Control Policy (ONDCP); Wendy
Hamilton, President of Mothers Against Drunk Driving (MADD); Chief Bill
Berger, Immediate Past President of the International Association of Chiefs
of Police (IACP); and Dr. Bella Dinh-Zarr, National Director of Traffic
Safety Policy for AAA. Jill Pepper, Executive Director of the TEAM Coalition,
moderated the press conference. State, County, and Federal Patrol Officers from DC,
VA, MD, PA, NY, MN, and US Park Police attended the event. A demonstration of
the checkpoint mobile sobriety testing facility was given outside the |
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3D Month Press Conference, MCI Center, Washington, DC (l to r) Jill
Pepper, Executive Director TEAM; Wendy Hamilton, President MADD; John
Walters, Director ONDCP; Dr. Jeff Runge, Administrator NHTSA; Dr. Bella
Dinh-Zarr, National Director AAA; and Chief Bill Berger, Immediate Past
President IACP. |
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TEAM Awards MLB and ARAMARK
for Training
In December of 2002 and February of 2003, TEAM honored
MLB clubs and their concessions partners for their outstanding commitment to
alcohol management training. During the last two years, over 12,000 event-day
employees from concessions workers to ushers have been trained in effective
alcohol management. TEAM congratulated those organizations that have made this
training an integral part of their employee training.
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2/13/03 ARAMARK mtg, Las Vegas,
NV (l to r) Kevin Hallinan, Sr. VP Security & Facility Mgmt, MLB; Clay
Lee-Hong, GM, ARAMARK at Network Associates Coliseum; Judy Moline, GM,
ARAMARK at Turner Field; Curt Radle, GM ARAMARK at Wrigley Field; Sean
Rooney, EVP Sports & Entertainment, ARAMARK; Jeff Kern, DM, ARAMARK
Atlanta, GA. |
12/04/02, MLB mtg, Camden
Yards in Baltimore, MD (l to r) Kevin Hallinan, Sr. VP Security &
Facility Mgmt, MLB; Ed Van Den Ameele, Corp Responsibility, Coors; Robin
Mayer, Chief Impaired Driving Div, NHTSA; Neil Campbell, VP Ballpark Ops,
Seattle Mariners; Kameron Durham, Dir of Guest Srvcs, Seattle Mariners; Paul
Schieck, Dir of Security, Seattle Mariners; Jill Pepper, Ex Dir, TEAM; |
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Championship
Performance |
Excellent Performer |
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100% of staff trained in alcohol management |
Over 50% of staff trained in alcohol management |
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MLB - Minnesota Twins |
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MLB - Seattle Mariners |
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MLB - Chicago Cubs |
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MLB - Colorado Rockies |
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MLB - Cleveland Indians |
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ARAMARK at Coors Field in Denver, CO |
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ARAMARK at Wrigley Field in Chicago, IL |
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ARAMARK at PNC Park in Pittsburgh, PA |
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ARAMARK at Turner Field in Atlanta, GA |
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ARAMARK at Edison Field in Anaheim, CA |
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ARAMARK at Network Associates Coliseum in Oakland, CA |
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12/04/02, MLB mtg, Camden
Yards in Baltimore, MD (l to r) Kevin Hallinan, Sr. VP Security &
Facility Mgmt, MLB; Ed Van Den Ameele, Corp Responsibility, Coors; Robin Mayer,
Chief Impaired Driving Div, NHTSA; Dave Horsman, Event Services Mgr,
Minnesota Twins; Jill Pepper, Ex Dir, TEAM; |
2/13/03
ARAMARK mtg, Las Vegas, NV (l to r) Kevin Hallinan, Sr. VP Security &
Facility Mgmt, MLB; John Balaum, GM, ARAMARK at PNC Park; Mike McDonald, DM,
ARAMARK Pittsburgh, PA; Carl Mittleman, GM ARAMARK; Jim Rozes, DM, ARAMARK
Anaheim, CA; Sean Rooney, EVP Sports & Entertainment, ARAMARK; Richard
Hesse, DM, ARAMARK Denver, CO. |
The awards were given to MLB
clubs at the MLB meeting held in Baltimore, MD at Camden Yards on December 4,
2002. ARAMARK organizations received their awards at the ARAMARK corporate
meeting held in Las Vegas at the Bellagio Hotel on February 13, 2003. Click on TEAM Awards for more
information on the MLB and ARAMARK winners.
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TEAM Represented at NCAA Summit Jeff Becker, President of Beer
Institute and Finance Committee Chairman for the TEAM Coalition, was in
attendance at the NCAA Summit on Sportsmanship and Fan Behavior held on
Thursday, February 20th in Dallas, TX. Over 150 participants, including
Conference Commissioners, Athletic Directors, and Coaches, attended the 1-day
meeting in hopes of providing solutions to the well-publicized incidents of
violence that occurred during the most recent college football season. Topics included identifying the
problems and issues, campus environment, student and fan behavior and abuse
of alcohol, and media responsibility. TEAM will follow-up with NCAA by
producing a document outlining the best practices utilized by professional
sports leagues and stadiums with respect to crowd management. |
TEAM Taking a Pro-Active Approach with Stadium Management and Traffic Safety Industy In an effort to
promote the ·
In early January, Bill Squires attended the IAAM Stadium Management Conference in
Phoenix, AZ representing the ·
Later that month, Jill Pepper attended the Stadium Managers Association Conference
in Palm Springs, CA. Jill was able to present the TEAM program to the
attendees during the Best Practices workshop led by Bill Squires, Vice
Chairman of SMA. ·
In February, TEAM was well represented at the Sports
Business Journal’s Sports Venue Safety
and Security Conference in Houston, TX where Kevin Hallinan gave a
keynote address on hot topics for MLB. Alcohol management training was one of
his strongest suggestions. And several other speakers and attendees of the
conference gave kudos to the TEAM program. ·
Before the IDP at the Atlanta Zoo on February 11th
, ·
In March, TEAM will exhibit at the Lifesavers Conference in Chicago, IL. ·
In
April, TEAM will exhibit at the National
Association of Broadcasters Convention, NAB2003, sharing the National Campaign booth in the NAB Zone, in Las
Vegas, NV. ·
In July and August, TEAM will be in New Orleans twice –
first for the International
Association of Assembly Managers Annual Conference and second for the Governors Highway Safety Association
Annual Meeting. If you plan to
attend any of these upcoming events, please stop by and say “Hello.” |
