Autumn 2002
Winter 2002 Volume 1, Issue 3
TEAM awards MLB clubs who showed greatest participation
At the
December Major League Baseball Stadium Operations meeting, the TEAM Coalition is
sponsoring a lunch and honoring its 2002 Championship Performance and Excellent
Performer award winners. The following
teams will be recognized for their commitment to alcohol management training.
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Championship
Performance |
Excellent Performer |
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100% of operations staff trained in alcohol management |
Over 50% of operations staff trained in alcohol management |
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Minnesota Twins |
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Seattle Mariners |
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·
Chicago Cubs |
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Colorado Rockies |
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·
Cleveland Indians |
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Presenters of the awards include Kevin Hallinan,
Senior Vice President of Security and Facility Management for Major League
Baseball;
Committee
News
Marketing Committee finished the training video and brochure, and the
football PSA should be available to 1,100 stations on the NAB satellite in
December. Strat@comm selected as TEAM PR firm.
Training Committee selected Vanessa Walker of the Aramark at Oriole Park at
Camden Yards in Baltimore, Maryland as our newest Master Trainer. She will
join
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Semi-annual board meeting
December 5th and 6th |
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The TEAM Coalition Board meeting this year can be more accurately described
as a “Road Show.” Starting at noon on December 5th, Board members
will attend the MLB stadium managers meeting in Baltimore, MD at Oriole Park
at Camden Yards where TEAM is hosting a lunch. During the lunch, TEAM will
award the first annual Championship Performance and Excellent Performer
awards to clubs who have embraced the TEAM training program most effectively. Following the lunch, the Membership and Finance committee meeting will
discuss the TEAM budget for the next two fiscal years and Coalition
membership growth. Immediately following the committee meeting and the
Executive Board meeting, the road show will travel to New York City. On December 6th the remainder of the committee meetings
(Marketing and Training) and the Coalition meeting will be held at the
National Hockey League Headquarters. |
Anheuser-Busch, Miller, Coors, and their local
wholesalers
will continue to contribute funds for MLB training
in 2003
In a show of continued support of alcohol management training
and the TEAM Coalition, the three major brewers – Anheuser-Busch, Miller
Brewing, and Coors Brewing – are contributing $4,000 to the operations staff
training of each Major League Baseball stadium. The contribution is a
combination of funds from the national brewer and the local wholesaler that
services the facility.
Between December 2002 and March 2003, nearly 10,000
employees of MLB stadiums are expected to be trained in identifying the signs
of impairment, understanding blood alcohol content, and how to properly
interact with guests. The funding from the brewers covers 90% of the cost of
that training.
This coordinated effort between TEAM, the national
brewers, local wholesalers, and Major League Baseball facilities is the model
that TEAM hopes to expand to include the National Football League facilities
and the facilities that host the teams of the NHL and NBA in the future.
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Communication
Plan for 2003 |
IDP
registration closed for
December 2002, June 2003 added |
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Strat@comm has laid out a very aggressive communications plan for the
TEAM Coalition to increase public awareness about the Coalition, its mission,
and what its members and participating teams and facilities are doing to
prevent drunk driving and make stadiums and ballparks safer for fans to enjoy
the game. The major goals of the plan include: ·
Media outreach to national and local community-level
press in key locations and industry publications that focus on sports,
alcohol management, and drunk driving prevention ·
Highway safety community outreach to take advantage of
national, state, and local efforts to utilize sports venues and franchises as
channels to communicate the message of highway safety ·
Develop and publicize the model venue which has
implemented the TEAM Coalition program from full-facility training to fan
education and community outreach ·
Provide crisis communication tools to TEAM members and
participating teams and facilities that demonstrate what providers of sports
entertainment are doing to ensure fan safety while they enjoy the game |
The Instructor Development Program (IDP) workshop scheduled for December
11th and 12 in Los Angeles at Dodger Stadium is now closed for
registration. The workshop has over 32 registered attendees. It is the
largest IDP workshop TEAM has held in over a year. The IDP in Atlanta at the Atlanta Zoo on February 12th and 13th
is the next opportunity to become a certified TEAM trainer or recertify for
another two years. Register soon as spaces are filling up quickly. The newest TEAM IDP has just been added on June 18th and 19th
at Ohio State University. Registration forms for upcoming IDP workshops are
available at www.teamcoalition.org.
From the home page, click on the link for upcoming IDP sessions and then
click on the registration form or recertification form to register. Any facility or team interested in hosting an upcoming IDP should contact
TEAM at info@teamcoalition.org to
schedule a session. By hosting the IDP, the facility can certify two people
as TEAM trainers at no cost. Any certified TEAM trainer interested in becoming a Master Trainer who
conducts the IDPs should also contact TEAM at info@teamcoalition.org. The
application process is simple, and TEAM will cover your travel and hotel
expenses to conduct at most two IDP sessions each year. |
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New TEAM Phone Numbers |
Football Theme PSA Encouraging |
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To reach the TEAM general line, simply dial 703-741-0121 or toll
free 877-2-TEAM-CO (877-283-2626). To reach To reach The fax number did not change, it is still 703-524-1487. |
Designated Drivers is Complete |
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TEAM
is proud to release a new public service announcement (PSA) encouraging football
fans to support their favorite sport, their favorite team, and their friends
and family by handing off their car keys to a sober, designated driver at
kick-off time. This PSA will be included in the Fan Education Materials
binder distributed to all certified TEAM trainers representing football teams
or facilities that host football games. Customizable templates to produce
posters, register toppers, buttons, and program advertisements with the same
message and theme are included in the Fan Education Materials binder as well.
In addition, the PSA will be released on the NAB satellite to over 1,000
broadcasters across the country. |
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TEAM
Coalition, Inc. 1101 Wilson Blvd. Ste 1700 Arlington, VA 22209 703-741-0121 Fax: 703-524-1487 www.teamcoalition.org