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LOS ANGELES, CA (May 17, 2010) – Angels fans at Tuesday’s game vs. the Tampa Bay Rays at Angel Stadium of Anaheim had an opportunity to serve as spokespeople for responsible behavior this season. The Los Angeles Angels, ARAMARK, Jack Daniels and TEAM Coalition are partnering to educate fans about the importance of designating a driver and demonstrating positive fan behavior. The message is simple: "Angels Fans Don’t Let Fans Drive Drunk."
A Public Service Announcement (PSA) produced from the videos recorded Tuesday will air throughout the remainder of the 2010 season on the stadium’s video board and on local broadcast television. In addition, the video clips recorded by each fan will be e-mailed to participants so their moment of fame can be shared with friends, family and co-workers. Participants, along with other fans from across Major League Baseball who pledge and demonstrate responsible behavior will have a chance to win valuable prizes at the end of the season as part of the Responsibility Has Its Rewards sweepstakes offered by Major League Baseball and TEAM Coalition for the sixth consecutive season. For more information about the Responsibility Has Its Rewards sweepstakes, logon to www.rhir.org.
"Giving fans the opportunity to be the voice of the Responsibility Has Its Rewards campaign personalizes the ‘Fans Don’t Let Fans Drive Drunk’ message. Teamwork is exactly what this campaign is all about," said Jill Pepper, Executive Director of the TEAM Coalition. Pepper also noted that through this program the Los Angeles Angels, ARAMARK, and Jack Daniels are demonstrating that everyone – including fans – plays an important role in alcohol management.
The designated-driver program is one of several components of the alcohol management plan at Angel Stadium of Anaheim. In addition, alcohol management training for the employees of both ARAMARK and Angel Stadium of Anaheim gives employees the skills to observe fan behavior and serve alcoholic beverages in compliance with local laws and in a manner designed to encourage responsible consumption. Alcohol service policies are enforced to ensure only fans of legal drinking age are served alcoholic beverages. These combined efforts represent an alcohol management plan in which the fans, arena employees, corporate sponsors, and team representatives are all working toward common goals – promoting responsible drinking, positive fan behavior, and traffic safety.
“As a founding member of TEAM Coalition, ARAMARK understands the importance of working closely with our clients and partners to ensure that fans have a great experience, an important part of which is the responsible consumption of alcoholic beverages,” said Marc Bruno, president of ARAMARK Sports, Entertainment & Conventions. “We remain fully committed to those we serve and the designated driver program is an important component of the alcohol management program at Angel Stadium of Anaheim.”
“It is the duty of Jack Daniel’s to educate and encourage consumers when it comes to responsible drinking,” said Mark Grindstaff, U.S. Marketing Director for Jack Daniel’s. “TEAM Coalition brings together fans and key industry players who want to make a difference on game day.”
The designated driver program is a key component of the responsibility initiatives that TEAM Coalition -- an alliance of professional and collegiate sports, entertainment facilities, stadium service providers, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports facilities -- helps coordinate with professional sports leagues including Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, and the National Hockey League.
“The Los Angeles Angels take the issue of alcohol management seriously and we are happy to join with ARAMARK, Jack Daniels and TEAM Coalition to help spread the word about the designated-driver program and the message that ‘fans don’t let fans drive drunk,’” said Tim Mead, Vice President of Public Relations, Los Angeles Angels.
Angels fans who embrace these goals had a unique opportunity to show their dedication to the Angels and prove once again responsibility really does have its rewards.
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TEAM's members and supporters include Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Assembly Managers, and the National Highway Traffic Safety Administration. Visit www.teamcoalition.org for more details.
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