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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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For Immediate Release |
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Contact: Jill Pepper, 703-741-0276, jill@teamcoaltion.org |
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SYdney Greenblatt, 713-693-8265, SydneyGreenblatt@clearchannel.com |
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Pete Hassen, 716-858-5090, phassen@dncinc.com |
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June 15, 2005 (Washington D.C.) – TEAM Coalition (Techniques for Effective Alcohol
Management) recently added Clear Channel Entertainment (NYSE:CCU, CCE) and Delaware
North Companies – Sportservice to its list of member organizations, bringing the
total number of coalition members to seventeen. TEAM Coalition is an alliance of
professional and collegiate sports, entertainment facilities, concessionaires, the
beer industry, broadcasters, governmental traffic safety experts, and others working
together to promote responsible drinking and positive fan behavior at sports and
entertainment facilities.
TEAM Coalition focuses on three main efforts –
- Training for facility employees in the effective sale, service, and
consumption of alcohol
- Promotional campaigns to encourage fans to designate a sober driver and
behave appropriately
- Defining, communicating, and enforcing alcohol service and fan conduct
policies at sports and entertainment facilities
TEAM training involves employees from both concessionaires and facility operators.
Since 2001, over 45,000 facility employees from ushers and ticket takers to beer vendors
have become certified. Each year several facilities are recognized for outstanding
achievement in training. In 2004, both Clear Channel Entertainment and Sportservice
earned TEAM’s Championship Performance awards for the training conducted at White River
Amphitheater in Washington State (CCE) and Cleveland Browns Stadium in Ohio (Sportservice).
“We recognize the enormous benefits TEAM Coalition programs bring to the live sports
and entertainment industry,” commented Mike McGee, CCE’s Chief Administrative Officer.
“CCE is committed to supporting the Coalition’s programs that benefit our patrons through
increased staff awareness and enhanced venue operations.”
TEAM’s Responsibility Has Its Rewards™ promotion for designated drivers has grown since
2003 to involve fans of MLB, MLS, and the NFL, with plans to include the NBA in the fall.
The promotion encourages fans to register to be a designated driver at the stadium or
arena where their favorite teams compete through programs sponsored by brewers and
concessionaires. Each time fans pledge to be a designated driver they are entered into a
sweepstakes for a chance to receive tickets to the World Series®, MLS Cup™, Super Bowl®,
or NBA Finals®. In 2004, over 160,000 baseball fans and more than 80,000 football fans
participated. The goal for 2005 is to reach over 300,000 fans across all four leagues.
"Becoming a member of the TEAM Coalition sends an important message to our organization's
employees and to the communities in which we operate," stated Sportservice president
Rick Abramson. "Sportservice will continue to set a high standard when it comes to
employee training, law compliance and creating a fan friendly environment."
2005 marks the twentieth year of the Coalition’s existence. One of its original missions
was to establish alcohol service policies at sports and entertainment facilities. These
policies to set a time to stop serving before the end of the event, to ask for IDs to
ensure underage patrons are not consuming alcohol, and to limit the number of beers a
patron can purchase at one time have become standard procedures at most facilities.
According to TEAM Coalition Chairman and Major League Baseball Senior Vice President
for Security and Facility Management, Kevin Hallinan, “TEAM has played a major role in
improved fan behavior which has increased attendance at our games. We often say that
TEAM stands for ‘Together Everyone Achieves More.’ So the more organizations represented
on the Coalition, the better the game day experience will be for all sports fans.”
# # #
About Clear Channel Entertainment
Clear Channel Entertainment, a leading producer and marketer of live entertainment events
is a subsidiary of Clear Channel Communications (NYSE:CCU), a global leader in the
out-of-home advertising industry. Clear Channel Entertainment currently owns, operates
and/or exclusively books approximately 130 live entertainment venues, in North America
and internationally. Each year more than 69 million people attend approximately 32,000
events promoted and/or produced by the company, including live music events; Broadway,
West End and touring theatrical shows; family entertainment shows; museum exhibitions, and
specialized sports and motor sports events. In addition, the company’s independently
operated athlete representation business, SFX, provides management, marketing and financial
consulting services to many of the world’s top professional athletes. Clear Channel
Entertainment operates throughout North America, Europe, and Australia. More information
may be found by visiting www.cc.com and www.clearchannel.com.
About Delaware North Companies – Sportservice
Delaware North Companies is one of the world's leading hospitality and foodservice providers.
Its family of companies includes Delaware North Companies Parks & Resorts, CA One Services,
Sportservice, Delaware North Companies International, Sportsystems, TD Banknorth Garden and
the Delta Queen Steamboat Company. Delaware North is one of the largest privately held
companies in the United States with $1.7 billion in annual revenue and 30,000 associates
serving millions of customers in the United States, Canada, Australia, New Zealand and the
United Kingdom. www.delawarenorth.com
TEAM Coalition members and supporters include Major League Baseball, Major League
Soccer, National Basketball Association, National Football League, National Hockey League,
National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice,
Health Communications, Beer Institute, Anheuser-Busch Companies, Miller Brewing Company,
Coors Brewing Company, National Association of Broadcasters, Clear Channel Entertainment,
ESPN ABC Sports, International Association of Assembly Managers, and the National Highway
Traffic Safety Administration. For more information go to www.teamcoalition.org.
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