TEAM logo



"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute

 

about

training

news

members
fan
education
cause marketing
 
 
 
  Traffic Safety Hits a Home Run with the Tigers
Comerica Park to Assist With Efforts to Increase Safety Belt Use
back
 
  For Immediate Release
  Contact: Jill Pepper, 703-741-0276
 


DETROIT, May 28 -- The Detroit Tigers and Comerica Park are hoping to help make it a record-breaking season in Michigan this year. Record- breaking for safety belt use that is.

The Tigers are teaming up with the Michigan Office of Highway Safety Planning (OHSP) to boost safety belt use to 90 percent, making Michigan the first state east of California to achieve this distinction.

Comerica Park parking lots are sporting new Click It or Ticket signs and stadium announcers will remind fans to buckle up during games this Memorial Day weekend. Tonight's game will feature a special welcome announcement recognizing Tim Waxler, a "saved by the belt" survivor and law enforcement officers who are engaged to strict enforcement efforts during this popular travel time.

Sporting events are an ideal venue for traffic safety messages, according to state traffic safety officials. That's because a core fan base, young men, is consistently the least likely to buckle up.

"This partnership definitely is one for the win column," said Michael L. Prince, OHSP division director.

The partnership developed through the TEAM Coalition whose supporters include both Major League Baseball and NHTSA. TEAM is an alliance of professional sports, entertainment facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking, increased safety belt use and positive fan behavior at sports and entertainment facilities.

TEAM executive director Jill Pepper said, "The Tigers are a great example of a professional sports organization that prioritizes the safety and enjoyment of their fans' experience at the ballpark through programs and policies that encourage responsible behavior. The Click It or Ticket message is a perfect compliment."

"It is important for the Detroit Tigers to utilize Comerica Park for causes such as Click It or Ticket," Detroit Tigers Vice President of Park Operations Tim Padgett said. "We are happy to participate in such an endeavor to keep all Tigers fans safe on the highways."

A two-week national safety belt mobilization starts May 24th and continues through June 6th. More than 500 Michigan law enforcement agencies are making safety belt enforcement a priority in an effort to increase safety belt use.

 
 
 

Responsibility Has Its Rewards |  Fans Don't Let Fans Drive Drunk |  TEAM Up 2 Win!

See us on YouTube  Follow TEAM Coalition on Twitter Become a Facebook Fan