NEW YORK, May 28 -- Major League Soccer is hoping to help make it a record-breaking season. Record-breaking for safety belt use that is. MLS is teaming up with the National Highway Traffic Safety Administration (NHTSA) and TEAM Coalition to unveil new in-stadium advertisements that will promote safety belt use to fans, a demographic that government statistics show are at greater risk of being injured or killed in a car crash.

"One of Major League Soccer’s top priorities is the safety of our fans, and our partnership with TEAM Coalition is an excellent program that provides a positive message,” said MLS Commissioner Don Garber. "We’re pleased to work with TEAM Coalition to promote responsible habits.”

During games between May 24th and June 6th the Click It or Ticket public service announcement will play on the video boards of MLS stadiums reminding fans to buckle up.

NHTSA Administrator Jeff Runge said, "I commend Major League Soccer and all the clubs for teaming up to promote Click It or Ticket. Just like the players wear shin guards to protect themselves from injury on the field, no one should ever face road traffic without a safety belt. Safety belts save lives and are required safety gear on the road, every trip, every time."

NHTSA's recently released 2003 preliminary national statistics show that a core demographic of sporting fans are at higher risk of being involved in an automobile crash. Annually, adult males under the age of 34 are most likely to be affected by automobile crashes on highways. Nationwide, more than 6,400 men in that age group are killed in crashes every year, and 72 percent of them typically do not buckle up.

The partnership developed through the TEAM Coalition whose supporters include both Major League Baseball and NHTSA. TEAM is an alliance of professional sports, entertainment facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking, increased safety belt use and positive fan behavior at sports and entertainment facilities.

TEAM executive director Jill Pepper, said, "MLS is a great example of a professional sports league that prioritizes the safety and enjoyment of their fans' experience through programs and policies that encourage responsible behavior. The Click It or Ticket message is a perfect compliment."

A two-week national safety belt mobilization starts May 24, 2004 and continues through June 6, 2004. More than 13,000 law enforcement agencies will participate in the nationwide enforcement campaign. To promote law enforcement's efforts, a $30 million national advertising campaign is airing primarily on programs typically viewed by teen and young adult males such as - Major League Baseball games, NBA Conference Finals, NASCAR's Coke 600, and the Indy 500.