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MILWAUKEE, May 27 -- The Milwaukee Brewers and Miller Park are
hoping to help make it a record-breaking season in Wisconsin
this year. Record-breaking for safety belt use that is.
The Brewers are teaming up with the Wisconsin Department of
Transportation to boost safety belt use above the 70% level
achieved in 2003.
Starting Tuesday May 25th and leading up to Memorial Day,
the stadium video board will run the Buckle Up or Pay the
Price public service announcement reminding fans to buckle up.
And at tonight's game -- "saved by the belt" survivors, Don
and Jean Waison will be recognized with a special welcome from
the club and enjoy the game compliments of Miller Brewing Company.
Brewers fans should remember to buckle up as law enforcement
officers increase enforcement efforts during the popular Memorial
Day travel time.
"We find sporting events to be an ideal venue for traffic safety
messages," Said David Collins, Superintendent of the Wisconsin
State Patrol. The core fan base for sports is young men, and this
is the group consistently least likely to buckle up."
The partnership developed through the TEAM Coalition whose supporters
include both Major League Baseball and NHTSA. TEAM is an alliance
of professional sports, entertainment facilities, concessionaires,
the beer industry, broadcasters, governmental traffic safety
experts, and others working together to promote responsible drinking,
increased safety belt use and positive fan behavior at sports and
entertainment facilities.
TEAM executive director Jill Pepper said, "The Brewers are a great
example of a professional sports organization that prioritizes the
safety and enjoyment of their fans' experience at the ballpark through
programs and policies that encourage responsible behavior. The Buckle
Up or Pay the Price message is a perfect compliment."
A two-week national safety belt mobilization starts May 24th and
continues through June 6th. More than 200 Wisconsin law enforcement
agencies are making safety belt enforcement a priority in an effort
to increase safety belt use.
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