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(Chicago, IL) -- "Responsibility Has Its Rewards" was the message to Chicago White Sox
fans as the White Sox, Major League Baseball, and the TEAM Coalition joined forces to
get the word out to fans about the importance of responsible drinking and always using
a designated driver.
TEAM Coalition - an alliance of professional and collegiate sports, entertainment
facilities, concessionaires, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and
positive fan behavior at sports facilities – coordinated a league-wide promotion
with Major League Baseball in support of existing designated driver programs
sponsored by concessionaires and brewers. TEAM and its partners are educating fans
about the importance of drinking responsibly and always buckling up and designating
a driver.
Approximately 225,000 fans pledged to be designated drivers during the season.
Over 3,500 Sox fans participated in the designated driver program offered at U.S.
Cellular Field supported by Miller Brewing Company, Sportservice, and Levy Restaurants.
From those participants, one lucky designated driver for the season – Brian Laibl – was selected.
When the White Sox host Game One of the World Series on Saturday, Laibl and his son
will be at U.S. Cellular Field. A secondary prize of a trip to the 2006 All-Star Game®
at PNC Park in Pittsburgh was awarded to Melissa Abbett, designated driver for the
season from the Texas Rangers.
“This promotion is an opportunity for the Chicago White Sox and MLB to show support for
the clubs’ efforts to encourage responsible fan behavior. And for the fans, it is a
great reminder that responsibility has its rewards,” said Jill Pepper, Executive Director
of the TEAM Coalition.
"Fan safety in the ballpark has always been a top priority for Major League Baseball,"
said Baseball Commissioner Allan H. (Bud) Selig. "We believe this is an excellent
program that emphasizes fans' safety to and from the ballpark."
Through the designated driver program, fans who sign up pledge to get everyone in their
group home safely after the game. "We want the game-day experience to continue to be safe
and enjoyable for White Sox fans while they are at the stadium and as they travel home
after the games," said Julie Taylor, White Sox director of guest services. “We are very
happy to reward our fans with such a great opportunity for demonstrating responsible behavior.”
TEAM’s members and supporters includes Major League Baseball, Major League Soccer,
National Basketball Association, National Collegiate Athletics Association, National Football
League, National Hockey League, ARAMARK, Delaware North Companies – Sportservice, Beer Institute,
Anheuser-Busch Companies, Miller Brewing Company, Coors Brewing Company, Clear Channel
Entertainment, ESPN ABC Sports, National Association of Broadcasters, International Association
of Assembly Managers, and the National Highway Traffic Safety Administration.
For more information on the TEAM Coalition please log on to www.teamcoalition.org.
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