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"Fans Don’t Let Fans Drive Drunk" was the cheer recited by soccer fans at
the Major League Soccer 2006 Sierra Mist MLS All-Star Game and Soccer Celebration, August 5th.
Major League Soccer, Anheuser-Busch Companies, Illinois Department of Transportation and TEAM Coalition partnered to educate soccer fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the soccer fans themselves.
In addition to the activities at Soccer Celebration, the designated driver of the season for DC United, Nancy
Costa, was recognized during the All-Star Game as the winner of the 2005 Responsibility Has Its
Rewards sweepstakes. Nancy pledged to be a designated driver at RFK Stadium. She was selected as
DC United's designated driver of the season, and then as the winner of the sweepstakes.
View the Buckle Up PSA
View the Designated Driver PSA
View the MLS FANS MESSAGES
View PHOTOS from MLS 2006 All-Star Game
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MLB MESSAGES: Fans Don’t Let Fans Drive Drunk™ and Buckle Up America - Every Trip, Every Time™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- Anheuser-Busch Companies
- Illinois Department of Transportation
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Anheuser-Busch Companies, Illinois Department of Transportation, and TEAM invite fans
to tape their own RHIR responsibility messages at the 2006 Sierra Mist MLS All-Star Game and Soccer Celebration at
Toyota Park in Bridgeview, IL. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically after the event.
Fans’ messages may be selected to be included in a broadcast safety message, public
service announcement and/or vignette.
WHERE: MLS 2006 All-Star Game Soccer Celebration at Toyota Park in Bridgeview, IL
WHEN: Saturday, August 5th
Major League Soccer: www.mlsnet.com
Illinois Department of Transportation: www.dot.state.il.us
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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