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"This is an excellent program. It helped keep our fans safe last season and will continue to do so again this year."
--- Allen H. (Bud) Selig, Commissioner, Major League Baseball
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Soccer fans from around the country gathered together at Home Depot Center in Carson, CA, to cheer on the Columbus Crew and New York Red Bulls at MLS Cup 2008TM.
TEAM Coalition participated in the
MLS Soccer Celebration, an interactive soccer-themed carnival for the fans before MLS Cup 2008. TEAM snapped free souvenir
photos of fans who had made the Responsibility Has Its Rewards pledge. TEAM Coalition partnered
with Major League Soccer and Anheuser-Busch for the event,
getting the message out about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior.
In addition to the activities at the soccer celebration, the Designated Driver of the Season for the Columbus Crew,
Sue Reichard, and the Designated Driver of the Season for the New York Red Bulls Joy Finamore were able to attend the game with their guests and cheer on thier teams as the winners of the
Responsibility Has Its Rewards sweepstakes. Both Sue and Joy pledged to be a designated driver at their home town stadiums.
Click here to view the details of the 2008 RHIR sweepstakes.
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View MLS Cup Photos
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- Anheuser-Busch
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, Anheuser-Busch Companies, and TEAM invite fans
to take the pledge to be responsible soccer fans, which means never drinking and driving, always having a designated driver and Always Buckle Up Every Trip Every Time. Team gave the responsible fans a free souviner photo of themselves at the Soccer Celebration.
Designated Drivers of the Season for the Columbus Crew and New York Red Bulls,
attended the game as the winners of the Responsibility Has Its Rewards sweepstakes for designated drivers.
WHERE: MLS Cup 2008 at the Home Depot Center in Carson, CA
WHEN: Sunday, November 23, 2008
Major League Soccer: www.mlsnet.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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