TEAM's members and supporters include Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletics Association, ARAMARK, Delaware North Companies Sportservice, Beer Institute, Anheuser-Busch, MillerCoors, LiveNation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Assembly Managers, and the National Highway Traffic Safety Administration.
Seattle, Wash. -- (Jan. 23, 2009) – Mariners fans at Sunday’s FanFest at Safeco Field will have an opportunity to serve as spokespeople for responsible behavior this season. The Seattle Mariners, Anheuser-Busch, Centerplate and TEAM Coalition are partnering to educate fans about the importance of designating a driver, buckling up, and demonstrating positive fan behavior. The message is simple: "Be a Good Sport, Always Have a Designated Driver."
A Public Service Announcement (PSA) produced from the videos recorded at FanFest will air throughout the 2009 season on the stadium’s video board and on local broadcast television. In addition, the video clips recorded by each fan will be e-mailed to participants so their moment of fame can be shared with friends, family and co-workers. Participants, along with other fans from across Major League Baseball who pledge and demonstrate responsible behavior will have a chance to win tickets to a 2009 World Series® game or a trip to the 2010 MLB All-Star Game® at Angel Stadium in Anaheim.
"Giving fans the opportunity to be the voice of the Responsibility Has Its Rewards campaign personalizes the ‘Fans Don’t Let Fans Drive Drunk’ message. Teamwork is exactly what this campaign is all about," said Jill Pepper, Executive Director of the TEAM Coalition. Pepper also noted that through this program the Seattle Mariners, Anheuser-Busch and Centerplate are demonstrating that everyone – including fans – plays an important role in alcohol management.
The designated driver program is one of several components of the alcohol management plan at Safeco Field. In addition, alcohol management training for the employees of both Centerplate and Safeco Field gives employees the skills to observe fan behavior and serve alcoholic beverages in compliance with local laws and in a manner designed to encourage responsible consumption. Alcohol service policies are enforced to ensure only fans of legal drinking age are served alcoholic beverages. These combined efforts represent an alcohol management plan in which the fans, arena employees, corporate sponsors, and team representatives are all working toward common goals – promoting responsible drinking, positive fan behavior, and traffic safety.
“Tying Responsibility Has Its Rewards to our season-long Good Sport program is a winning combination,” said Carol Clark, Vice President of Corporate Social Responsibility for Anheuser-Busch, Inc. “We’re pleased to work with TEAM, the Seattle Mariners and the MLB, to recognize fans who look out for each other and make a designated driver part of their game plan. When it comes to preventing drunk driving, we’re all part of the team.”
The designated driver program is a key component of the responsibility initiatives that TEAM Coalition -- an alliance of professional and collegiate sports, entertainment facilities, stadium service providers, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports facilities -- helps coordinate with professional sports leagues including Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, and the National Hockey League.
“The Seattle Mariners take the issue of alcohol management seriously and we are happy to join with Anheuser-Busch, Centerplate and TEAM Coalition to help spread the word about the Good Sport program and the message that ‘fans don’t let fans drive drunk,’” said Chuck Armstrong, President & COO, Seattle Mariners.
Today, fans who embrace these goals will have a unique opportunity to show their dedication to the Mariners and prove once again responsibility really does have its rewards.