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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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For Immediate Release |
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Contact: Jill Pepper, 703-741-0276, jill@teamcoaltion.org |
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Judy Diethelm, 310-245-1166, judy@blumoon.com |
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August, 2005 (Detroit, MI) Michigan International Speedway (MIS), AAA and
Roush Racing are proud to join forces with Michigan Office of Highway Safety
Planning (MI OHSP), The National Highway Traffic Safety Administration ( NHTSA),
The National Association for Stock Car Auto Racing (NASCAR), RADD, The Entertainment
Industry’s Voice For Road Safety and Techniques for Effective Alcohol Management
Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign.
RHIR Program national partners include the beer Industry: Anheuser-Busch, Miller
Brewing Company, Coors Brewing Company and concessionaires: Aramark Corporation,
Delaware North Companies – Sportservice.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MI OHSP RHIR Adult MESSAGE (21+): Fans Don’t Let Fans Drive Drunk™
MI OHSP RHIR Family MESSAGE (underage): Buckle Up every trip, every time™
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2003, 17,013 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the
demographic most likely to be involved in an automobile crash, drive when
impaired by alcohol, and fail to buckle up.
MI OHSP and RADD / TEAM RHIR OPPORTUNITY:
WHO: Fans and the Community
WHAT: Roush Racing driver, #99 Carl Edwards is schedule to tape RHIR PSAs at 10am.
Fans may also participate and tape their own traffic safety message. By participating and
signing up and committing to always Buckling Up, you may win a VIP package to a 2006 NASCAR
race at MIS.
WHERE: The AAA exhibit located in the AAA Motor Sports Fan Plaza - NASCAR NEXTEL Cup Series, GFS Marketplace 400, Michigan International Speedway, Brooklyn, MI
WHEN: Sunday, August 21, 2005, 9am-12noon (pre-race)
MI OHSP, NASCAR, MIS, AAA, Roush Racing, RADD, TEAM and NHTSA will invite fans to tape a
traffic safety message at Michigan International Speedway. The fans will take home their
own VHS copy and their message may be selected to be included in a traffic safety message,
public service announcement and/or vignette. A professional set will be hosted within the
AAA Motor Sports Fan Plaza at MIS to tape driver PSAs and fan’s traffic safety messages.
We will provide sample message scripts. Local media may be invited to participate and support.
VIEW THE HIGHLIGHT REEL FROM THIS EVENT
# # #
NASCAR: began in 1948, is the sanctioning body for one of America's premier sports.
NASCAR is the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S.,
the #2 rated regular season sport on network TV with broadcasts in 150 countries and has 75
million fans who purchase over $2 billion in annual licensed product sales. These fans are the
most brand loyal in all of sports and as a result, more Fortune 500 companies participate in
NASCAR than any other sport.
MI OHSP - Mission Statement is to save lives and reduce injuries on Michigan roads through
leadership, innovation, facilitation, and program support in partnership with other public
and private organizations. www.michigan.gov/msp
Michigan International Speedway: Michigan International Speedway is recognized as one of
motorsports' premier facilities because of its wide racing surface and high banking. These two
factors make three- and four-abreast racing as routine as the checkered flag at the end of a race.
(12626 U.S. 12, Brooklyn, MI 49230, (800) 354-1010),br>
AAA: As North America's largest motoring and leisure travel organization, AAA provides its
more than 47 million members with products and services designed to accommodate a lifetime of motor
vehicle ownership and use. Since its founding in 1902, AAA has been a leader and advocate for the
safety and security of motorists. www.aaa.com.
Roush Racing: Roush Racing is the world’s largest provider of vertically integrated
motorsports marketing programs. It operates nine teams in NASCAR’s three premiere divisions.
www.roushracing.com
TEAM Coalition – an alliance of professional and collegiate sports, entertainment
facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety
experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
RADD (Recording Artists, Actors and Athletes Against Drunk Driving), ‘The Entertainment
Industry’s Voice for Road Safety’, is an internationally recognized non-profit organization
that empowers celebrities and media partners to create positive attitudes about road safety.
Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe driving
through control behind the wheel, making responsible behavior the norm. RADD’s messages are
non-judgmental, hip and positive. www.radd.org
NHTSA (The National Highway Traffic Safety Administration), under the U.S. Department
of Transportation, was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and
Motor Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. www.nhtsa.com
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