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HOUSTON, TX -- 02/15/2006 -- "Responsibility Has Its Rewards" was the
message to National Basketball Association (NBA) fans as the
NBA and the Techniques for Effective Alcohol Management (TEAM) Coalition partnered
to get the word out about the importance of responsible
drinking, using a designated driver, and always buckling up at the NBA Jam Session, part
of the NBA All-Star Game festivities in Houston, TX.
Responsibility Has Its Rewards (RHIR) is an awareness raising campaign of the TEAM
Coalition, an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, government
traffic safety experts, and others working together to promote responsible drinking and
positive fan behavior at sports facilities. Along with partners like the NBA, TEAM and
its supporters are educating fans about the importance of drinking responsibly, always
having a sober designated driver, and buckling up. TEAM also provides alcohol management
training for employees of major sporting venues throughout the country, emphasizing the
important role every employee -- not just those serving alcohol -- plays in managing
alcohol consumption and keeping fans safe.
Throughout the week of the NBA Jam Session, more than 2,000 fans participated in the interactive
efforts at the George R. Brown Convention Center. Fans over the age of 21 pledged to always
have a designated driver. Underage fans pledged to always where their seat belts. 1,000 fans
received branded photo frames with the RHIR messages. 250 groups of fans filmed their own
safety messages and took away a copy of their spot on VHS.
VIEW THE HIGHLIGHT REEL FROM THIS EVENT
"This promotion is an opportunity for the NBA and the teams to encourage
responsible fan behavior. For the fans, it is a great reminder that responsibility
has its rewards," said Jill Pepper, Executive Director of the TEAM Coalition.
TEAM members and supporters include the National Basketball Association, National Football League,
Major League Baseball, Major League Soccer, National Hockey League, National
Collegiate Athletic Association, ARAMARK, Delaware North Companies -- Sportservice,
Contemporary Services Corporation, Beer Institute, Anheuser-Busch Companies, Miller
Brewing Company, Coors Brewing Company, National Association of Broadcasters,
ESPN-ABC Sports, Live Nation, International Association of Assembly Managers, and
National Highway Traffic Safety Administration.
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NBA All-Star Jam Session: NBA All-Star has evolved into a week-long celebration that enables
fans worldwide to experience the thrill of the world’s greatest athletes playing the game they love
while also leaving a lasting impact in each host city’s community. Leading up to All-Star Weekend
will be the 13th NBA All-Star Jam Session, the ultimate interactive basketball experience. The event
is open to the public and will provide fans of all ages with the opportunity to take part in
NBA All-Star 2006.www.nba.com
TEXAS DOT: The mission of the Texas Department of Transportation is to provide safe, effective
and efficient movement of people and goods. http://www.dot.state.tx.us
BUDWEISER Good Sport: Good Sport is a comprehensive action plan for influencing fan behavior at
sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners
and concessionaires promote positive fan behavior, responsible drinking and the use of designated
drivers at sporting venues.
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. www.nhtsa.com
RADD: ‘The Entertainment Industry’s Voice for Road Safety’, is an internationally recognized
non-profit organization that empowers celebrities and media partners to create positive attitudes
about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe
driving through control behind the wheel, making responsible behavior the norm. RADD’s messages are
non-judgmental, hip and positive. www.radd.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others
working together to promote responsible drinking and positive fan behavior at sports and entertainment
facilities. www.teamcoalition.org
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