TEAM Coalition - RHIR Promotion with the Green Bay Packers

Green Bay Packers embrace the Responsibility Has Its Rewards National Campaign at Pre-Season Game				back

"Fans Don’t Let Fans Drive Drunk" was the universal cheer for all Green Bay Packers fans at the final pre-season game of the 2006 season on Friday, september 1, 2006 at Lambeau Field in Green Bay, WI. The Green Bay Packers, Miller Brewing Company, and TEAM Coalition partnered to educate fans about the importance of designating a driver, buckling up, and demonstrating positive fan behavior. And the spokespeople for this important message were the Packers fans themselves.
View the Packers PSA
View the Packers' FANS MESSAGES

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

PACKERS MESSAGES: Fans Don’t Let Fans Drive Drunk™ & Buckle Up America - Every Trip, Every Time™

RHIR PARTNERS INCLUDE:

Green Bay Packers
Miller Brewing Company
TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Fans and the Community

WHAT: The Green Bay Packers, Miller Brewing Company, and TEAM invite fans to tape their own RHIR responsibility messages at the pre-season game at Lambeau Field. Fans read a pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast traffic safety message, public service announcement and/or vignette.

WHERE: Green Bay Packers pre-season game at Lambeau Field in Green Bay, WI

WHEN: Friday, September 1st, 10:00 am – 2 pm (Custom RHIR Safety Message taping)

Green Bay Packers: www.packers.com
Miller Brewing Company: Responsibility has been an integral part of our business strategy and corporate values for decades. We are committed to doing our part to reduce drunk driving, prevent underage access and promote responsible decision-making by legal drinking age consumers. We also strive to be an active, positive corporate citizen in the communities in which we live and work, engaged in activities that make a real difference in people's lives. www.millerbrewing.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2005 NATIONAL DATA:

In 2004, 16,694 people were killed as a result of alcohol-related car crashes
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

RHIR SCRIPT:

    “Hi, I’m [NAME], and I’m a Packers fan!
    I Live Responsibly Because
    I always have a Designated Driver
    Packers Fans Don't Let Fans Drive Drunk.
    Buckle Up America - Every Trip, Every Time.
    Responsibility Has Its Rewards.
    Go Pack Go!”

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