TEAM logo



"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute

 

about

training

news

members
fan
education
cause marketing
 
 
 
 
Fans Don’t Let Fans Drive Drunk - Message to Preakness Fans,
Heineken Local Distributor Joins
Maryland Jockey Club and TEAM Coalition to Encourage Moderation
back
 
  For Immediate Release
 
Contact: Jill Pepper, TEAM Coalition, 703-647-7431, jill@teamcoalition.org
Tamara Moore, Heineken USA, 914-681-4153, tmoore@heinekenusa.com
Pat Wheltle, Pimlico, 410-542-9400, pwheltle@marylandracing.com
 


Baltimore, Md. (May 18, 2007) – The 132nd running of the Preakness Stakes at Pimlico Race Course will include a reminder for fans to continue to act responsibly and respect the rights of others while celebrating the second jewel in thoroughbred racing's Triple Crown. The Maryland Jockey Club, Heineken USA, Maryland Turf Caterers and the TEAM Coalition announced today that they will implement an action plan at Pimlico Race Course designed to encourage fans attending the Preakness to drink responsibly and use a designated driver, because Fans Don’t Let Fans Drive Drunk.

“Ensuring that our guests consume alcohol responsibly will help continue our tradition of providing a wholesome, exciting, and fan-friendly environment at Pimlico,” said Karin De Francis, Executive Vice President of the Maryland Jockey Club. “The designated driver program is an important component of our pledge to the community that everyone attending the Preakness will have a good time, but not at the expense of others.”

The efforts at Pimlico this weekend will focus on the following key areas:

  • Communicating a series of messages to the public that prompt attitude changes and remind spectators of the importance of responsible behavior. Responsibility banners will be placed throughout the track facilities and infield grounds. Public service announcements will run continuously at the track;


  • Hospitality Food & Beverage concession workers and Pimlico Race Track security personnel are certified in TEAM Coalition’s effective alcohol management training program, designed to help employees prevent problems before they happen. All servers will be wearing “WE I.D.” buttons;


  • Implementing the designated driver program to combat drunk driving. Fans will be encouraged to choose a designated driver to ensure everyone has a safe ride home. Under the designated driver program, one person from a group attending the event volunteers to refrain from drinking alcohol and is responsible for providing transportation for the rest of the group. As a reward for ensuring his/her party gets home safely, the designated driver will receive small token gifts - a Preakness hat, branded lip balm, sunscreen, or a battery-operated, portable fan.


  • Each fan who makes the designated driver pledge is entered into the 'Responsibility Has Its Rewards' sweepstakes. One winner will be randomly selected and receive a prize pack full of rewards, including a pair of tickets to the 2008 Preakness, for their responsible decision.

“We are proud to continue the tradition of Responsibility Has Its Rewards to provide additional support our staff can use to make the Preakness experience even more enjoyable for fans,” noted Karin De Francis.

“HUSA is proud to be affiliated with the TEAM effort at this year’s Preakness. As a brewer we are committed to the responsible consumption of our products. We applaud TEAM for consistently promoting their designated driver program and we are glad to supplement this effort with an alternative transportation option through promotion of our 800TAXICAB partnership. added Tamara Moore, Heineken USA.

“The success of any alcohol management program depends on everyone joining together to insure that good sense and good times are two of the featured attractions at the Preakness,” says TEAM Coalition Executive Director Jill Pepper. “We are proud to be part of the team reminding all fans of the 132th running of the Preakness at Pimlico Race Course to designate a driver and always buckle up.”

The Maryland Jockey Club was founded in 1743 and is the oldest sporting association in the United States, counting George Washington and Andrew Jackson as race attendees and members, respectively. In 1873, Baltimore, Maryland’s Pimlico Race Course, the nation’s second oldest racetrack, hosted the inaugural Preakness Stakes, named after the winner of the Dinner Party Stakes run at Pimlico’s first race meet in 1870. Pimlico also hosted the famous match race between War Admiral and Seabiscuit in the 1938 Pimlico Special. The record-breaking 2006 Preakness Stakes attendance, 118,402, was the largest crowd ever to witness a sporting event in Maryland. On May 19, 2007, Pimlico will host the 132nd running of the Preakness Stakes.

The Maryland Jockey Club is a subsidiary of Magna Entertainment Corp. Magna Entertainment is North America’s largest owner and operator of horse racetracks, based on revenue, including such major venues as Santa Anita Park, Gulfstream Park and Pimlico Race Course. Magna Entertainment trades on the NASDAQ Global Select Market under the symbol MECA and the Toronto Stock Exchange under the symbol MEC.A and can be found on the Internet at www.magnaent.com.

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Heineken Dark; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. For more information, visit www.teamcoalition.org.

 
 
 

TEAM   |    RHIR   |    FDLFDD   |    TU2W

See us on YouTube  Become a Facebook Fan  Follow TEAM Coalition on Twitter