(New York, NY) -- "Responsibility Has Its Rewards" is the message to football fans as the National Football League (NFL), the teams, and TEAM Coalition (Techniques for Effective Alcohol Management) continue to work together to get the word out to fans about the importance of responsible drinking and always using a designated driver.

TEAM Coalition is an alliance of professional sports, entertainment facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

For the second consecutive season TEAM has coordinated an NFL-wide promotion in support of existing designated driver programs. The promotion rewards fans for drinking responsibly and always buckling up and designating a sober driver. Each fan who pledges to be a designated driver at any NFL stadium can register on the TEAM Coalition website for a drawing to randomly select the designated driver for the season. One designated driver for the season will be selected for each NFL team. For the two NFL teams that compete in Super Bowl XXXIX at Alltel Stadium in Jacksonville on February 6, 2005, the designated drivers selected for the season will receive two tickets to the game, airfare, and hotel accommodations.

The 30 designated drivers for the season representing teams that do not compete in the Super Bowl have a chance to receive a trip to the Pro Bowl in Hawaii (including two game tickets, airfare, and hotel accommodations). One Pro Bowl prize package will be awarded.

The contest runs throughout the season at each NFL stadium. Fans can also mail-in entry forms or enter online at the TEAM Coalition website, www.teamcoalition.org. Official contest rules are available at www.teamcoalition.org. Television and radio public service announcements (PSAs) are being broadcast in football markets and NFL stadiums nationwide.

“This promotion is an opportunity for the NFL to show support for the clubs’ efforts to encourage responsible fan behavior. And for the fans, it is a great reminder that responsibility has its rewards,” said Jill Pepper, executive director of the TEAM Coalition.

Roger Goodell, Executive Vice President and Chief Operating Officer for the National Football League added, “The NFL has strongly supported the TEAM program for 15 years. The positive contributions made by TEAM are far reaching."

The designated driver booth program offers fans a solution to the problem of how to get home safely after drinking at the game: the designated driver, who chooses to stay sober, drives everyone else home safely and makes sure everyone buckles up. “This program shows how the NFL, TEAM, the concessionaires and breweries can all work together to implement successful awareness programs,” added Pepper.

A recent survey conducted by Data Development Corporation shows that the Designated Driver concept is well known in America. Nearly all Americans (94%) are aware of the concept. More importantly, the role of Designated Driver is being assumed by millions of Americans (122 million people have either been a Designated Driver or have been driven home by one). Nearly all Americans (98%) believe that Designated Drivers help save lives.