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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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The St. Louis Cardinals, MLB and Anheuser-Busch are proud to join forces with the National Highway Traffic
Safety Administration (NHTSA) and Techniques for Effective Alcohol Management
Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign.
View PHOTOS from 2007 Winter Warm Up
View VIDEOS from the 2007 St. Louis Cardinals Winter Warm Up
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- St. Louis Cardinals
- Major League Baseball
- Anheuser Busch
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: St. Louis Cardinals, MLB, Anheuser-Busch and TEAM invited fans to make the Responsibility Has Its Rewards pledge to be a Good Sport and always have
a designated driver, never drive drunk, and always buckle up and film their own responsibility message
showing their love for the World Champion St. Louis Cardinals and their promise to
always have a designated driver and always buckle up. Fans made over 25 videos. A Public Service Announcement
for the St. Louis Cardinals has been produced from the videos. See the videos online.
WHERE: 2007 St. Louis Cardinals Winter Warm Up at the Millenium Hotel in St. Louis, MO
WHEN: Monday, January 15, 2007
St. Louis Cardinals: St. Louis Cardinals Winter Warm Up
MLB: The TEAM (Techniques for Effective Alcohol Management) Coalition and MLB supported designated
driver programs at all MLB parks during the season with a special incentive. More than 280,000 fans signed
up for registrations during the season, pledging to be designated drivers, pledging to stay sober, driving
their friends and family home safely, and ensuring that everyone buckles up. One such person from each club
was selected as the designated driver for the season, and those who represented the Cardinals and Tigers
were treated to World Series games and recognized on the stadium scoreboard. www.mlb.com.
Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan behavior
at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners
and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers
at sporting venues. www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org.
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. The USDOT NASCAR traffic safety
alliance leverages the national organizations combined resources to encourage all race fans to
take the same common sense approach to auto safety that NASCAR follows on the track. www.nhtsa.gov
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2004, 14,409 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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