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"TEAM has played a major role in increased attendance at Major League Baseball games. We’ve seen fewer alcohol-related incidents and better relationships with our fans."

--- Kevin Hallinan, Senior Vice President, Major League Baseball
 
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RHIR Partners with MLB and Anheuser-Busch for a weekend at Universal Orlando

 
MLB embraces the Responsibility Has Its Rewards
National Campaign at 2007 MLB Spring Training
Weekend at Universal Orlando in Orlando, FL
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Major League Baseball and Anheuser-Busch are proud to join forces with Techniques for Effective Alcohol Management Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign.

RHIR Partners with MLB and Anheuser-Busch for Spring Training Weekend at Universal Orlando    RHIR Partners with MLB and Anheuser-Busch for Spring Training Weekend at Universal Orlando   

RHIR Partners with MLB and Anheuser-Busch for Spring Training Weekend at Universal Orlando



NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™

ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™

RHIR PARTNERS INCLUDE:
  • Major League Baseball
  • Anheuser Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: MLB, Anheuser-Busch and TEAM invited fans to make the Responsibility Has Its Rewards pledge to always have a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
  • At the MLB Spring Training Weekend at Universal Orlando, about 500 fans made the Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign partners' logos and the campaign's responsibility message.
WHERE: CityWalk at Universal Orlando in Orlando, FL

WHEN: Friday, March 16, 2007 through Sunday, March 18, 2007

Major League Baseball www.mlb.com

Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan behavior at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers at sporting venues. www.beeresponsible.com.

US DOT / NHTSA 2004 NATIONAL DATA:
  • In 2004, 14,409 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 
 
 

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