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The National Basketball Association, Anheuser-Busch, and the Arizona Governor's Office of Highway Safety are proud to join forces with
TEAM Coalition on the Responsibility Has Its Rewards (RHIR) national campaign for the 2009
NBA Jam Session and All-Star Game.
The Designated Drivers for the Season from the two NBA teams that competed in last season's NBA Finals attended the 2009 All Star Game in
Phoenix, AZ as the grand prize winners of the Responsibility Has Its Rewards sweepstakes. Their prize packages included airfare, hotel
accommodations and a pair of tickets to the NBA All-Star Saturday Night, including the Haier Shooting Stars, Play Station Skills Challenge,
Foot Locker Three-Point Shootout, and the Sprite Slam Dunk Contest as well as the NBA All-Star Game, compliments of TEAM Coalition and the NBA.
The two lucky winners were Arthur Trundy, the Designated Driver for the Season for the Boston Celtics, and Desi
Sandoval, the Designated Driver for the Season for the Los Angeles Lakers.
View VIDEOS from the 2009 NBA Jam Session
View PHOTOS from the 2009 NBA Jam Session
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Basketball Association
- Anheuser-Busch
- Arizona Governor's Office of Highway Safety
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NBA, Anheuser-Busch and TEAM invited fans to make the Responsibility Has Its Rewards pledge to always have
a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
- At the NBA Jam Session at the Phoenix Convention Center, almost 6,000 fans made the
Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message.
- Fans also filmed their own responsibility message naming their favorite NBA team and their promise to
always have a designated driver and always buckle up. Hundreds of fans filmed responsibility videos which will be used to produce Public Service Announcements for NBA
teams. See the videos online.
WHERE: NBA Jam Session at the Phoenix Convention Center in Phoenix, AZ
WHEN: Wednesday, February 11 through Monday, February 16, 2009
National Basketball Association: www.nba.com
Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan behavior
at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners
and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers
at sporting venues. www.beeresponsible.com
Arizona Governor's Office of Highway Safety: The Arizona Governor's Office of Highway Safety is committed to developing
and implementing a comprehensive strategy aimed at saving lives and preventing injuries on our highways. www.azgohs.gov
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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