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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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"Fans Don’t Let Fans Drive Drunk" was the cheer recited by Vikings fans at
the NFL draft party Saturday, April 28th. The Minnesota Vikings, Miller
Brewing Company, and TEAM Coalition partnered to educate Vikings fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the Vikings fans themselves.
Vikings PSA
Vikings PSA with Sign Language
View the Vikings FANS MESSAGES
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
VIKINGS MESSAGES: Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Minnesota Vikings
- Miller Brewing Company
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Minnesota Vikings, Miller Brewing Company, and TEAM invite fans
to film their own RHIR safety messages at the Vikings Draft Party at the
Vikings Winter Park Training Facility in Eden Prairie, MN. Fans read a
pre-defined script from a teleprompter and come away from
the experience with a VHS copy of their message. Fans’ messages may be
selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette.
WHERE: Vikings Winter Park Training Facility in Eden Prairie, MN
WHEN: Saturday, April 28th, 9:00 am – 4 pm
VIKINGS/NFL DRAFT PARTY DETAILS:
The Vikings/NFL Draft Party will feature autographs stations with current and former
players and a LIVE NFL Draft broadcast that will
include many special guests. The Draft Party will also include live TV draft coverage
and the opportunity to hear first hand from current and former Vikings about the Vikings
draft picks. There will be sponsor give-a-ways, interactive games, a Vikings Locker Room
Store merchandise stand, great food vendors, the Miller Lite End Zone Bar and much more.
Minnesota Vikings: www.vikings.com
Miller Brewing Company: Responsibility has been an integral part of our business strategy
and corporate values for decades. We are committed to doing our part to reduce drunk driving,
prevent underage access and promote responsible decision-making by legal drinking age consumers.
We also strive to be an active, positive corporate citizen in the communities in which we live
and work, engaged in activities that make a real difference in people's lives. www.millerbrewing.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
RHIR SCRIPTS:
Single Adult Message (21+) ‘Fans Don’t Let Fan Drive Drunk’ Script:
“Hi, I’m [NAME], and I’m a Vikings fan!
I Live Responsibly because I always have a Designated Driver and
Vikings Fans Don't Let Fans Drive Drunk.
I Buckle Up - Every Trip, Every Time.
Responsibility Has Its Rewards.”
Group of Adults Message (21+) ‘Fans Don’t Let Fan Drive Drunk’ Script:
"Hi, We’re [name, name, name, etc.] and we're Vikings fans.
We Live Responsibly because we always have a Designated Driver and
Vikings Fans Don't Let Fans Drive Drunk.
We Buckle Up – Every Trip, Every Time.
Responsibility Has Its Rewards."
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