Welcome to the traffic safety sports marketing planner for Super Bowl XLI and the Responsibility Has Its Rewards campaign.

The documents, graphics, and guides available on this site are examples of how state offices of highway safety can partner with TEAM Coalition, the National Football League, and local NFL teams and stadiums to promote traffic safety messages.

The messages fall under the umbrella of the “Responsibility Has Its Rewards” campaign. This campaign encourages all safe driving behaviors.

“Fans Don’t Let Fans Drive Drunk” is the campaign message for having a designated a driver.

“Buckle Up America - Every Trip, Every Time.” is the message for seat belts.