NBA Responsibility Has Its Rewards Sports Marketing Planner
Welcome to the traffic safety sports marketing planner for basketball and Responsibility Has Its Rewards.

The documents, graphics, and guides available on this site are examples of how state offices of highway safety can partner with TEAM Coalition and NBA teams and arenas to promote traffic safety messages.

Those messages fall under the umbrella of “Responsibility Has Its Rewards.” This general message recognizes all safe driving behaviors.

“Fans Don’t Let Fans Drive Drunk” is the message for designating a sober driver.

“Buckle Up. Every Trip, Every Time.” is the message for seat belts.