TEAM Coalition - RHIR Promotion with the Colorado Rockies

RHIR Partners with the Colorado Rockies, Colorado Department of Transportation, and Coors Brewing Company

Colorado Rockies embrace Responsibility Has Its Rewards

Even with a tough loss to the Phillies and some pretty strong winds, Rockies fans found many reasons to celebrate at Coors Field on Monday, April 21st. That night the Rockies, Colorado Department of Transportation, Coors Brewing Company, and TEAM Coalition partnered to educate Rockies fans about the importance of designating a driver, buckling up, and demonstrating positive fan behavior. And the spokespeople for this important message were the Rockies fans themselves. Hundreds of Rockies fans filmed more than 60 responsibility videos. View the Rockies Fan Messages Click here to see the Rockies PSAs
NATIONAL CAMPAIGN: Responsibility Has Its Rewards^™ RHIR PARTNERS INCLUDE: Colorado Rockies Colorado Department of Transportation Coors Brewing Company TEAM Coalition (Techniques for Effective Alcohol Management) For four consecutive seasons, TEAM Coalition and Major League Baseball have supported the designated driver programs at all MLB stadiums with a special incentive as part of the *Responsibility Has Its Rewards* sweepstakes for designated drivers. Every stadium offers fans a designated driver program. Fans who register to be a designated driver pledge to stay sober, drive their friends and family home safely, and ensure that everyone always buckles up. At the end of the season, one designated driver from each Club will be selected as the designated driver for the season. The designated drivers for the season from the Clubs that compete in the World Series^® will each receive two (2) tickets to the first game played at their favorite Club’s home stadium. A second prize will also be awarded to one of the designated drivers for the season whose favorite Club does not play in the World Series^®. That lucky designated driver will win a trip to the 2009 MLB All-Star Game^® at Busch Stadium in St. Louis, MO including two (2) tickets to the game, roundtrip airfare, and hotel accommodations (if necessary). This prize will be awarded after both the American League and National League Pennant Winners have been determined. The videos that Rockies fans filmed on April 21, 2008 will be used to produce Public Service Announcements to support the Responsibility Has Its Rewards sweepstakes. The final PSAs will be offered to local broadcasters and air online as well as on the stadium videoboard throughout the remainder of the 2008 season. And several Rockies stars will also be featured in the PSAs: Aaron Cook Vinny Castilla Jeff Francis Jason Hirsch US DOT / NHTSA 2007 NATIONAL DATA: In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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