 |
|
"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
|
|
|
| |
| |
|
| |
back |
| |
| |
|
"Fans Don’t Let Fans Drive Drunk" was the cheer recited by Bears fans at
the NFL draft party Saturday, April 29th. The Chicago Bears, Illinois Department of Transportation, Miller
Brewing Company, and TEAM Coalition partnered to educate Bears fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the Bears fans themselves.
View the HIGHLIGHT REEL
View the Bears PSA #1
View the Bears PSA #2
View the Bears PSA #3
View the Bears' FANS MESSAGES
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
BEARS MESSAGES: Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Chicago Bears
- Illinois Department of Transportation
- Miller Miller Brewing Company
- TEAM Coalition Techniques for Effective Alcohol Management
WHO: Fans and the Community
WHAT: The Chicago Bears, Miller Brewing Company, Illinois Department of Transportation,
and TEAM invite fans to tape their own RHIR safety messages at the Bears Draft Party at the
Cadillac Club at Soldier Field in Chicago, IL. Fans read a pre-defined script from a
teleprompter and come away from the experience with a VHS copy of their message. Fans’
messages may be selected to be included in a broadcast traffic safety message, public service
announcement and/or vignette.
WHERE: Cadillac Club at Soldier Field in Chicago, IL
WHEN: Saturday, April 29th, 10:30 am – 4 pm (Custom RHIR Safety Message taping)
MILLER LITE DRAFT DAY CHICAGO BEARS PRESENTED BY CHASE DETAILS:
- Meet Bears players
- Watch draft coverage on over 100 televisions
- Get behind-the-scenes info and analysis direct from Halas Hall
- Food and beverage available for purchase
- Individual tickets: $20
chicago Bears: www.chicagobears.com
Miller Brewing Company: Responsibility has been an integral part of our business strategy
and corporate values for decades. We are committed to doing our part to reduce drunk driving,
prevent underage access and promote responsible decision-making by legal drinking age consumers.
We also strive to be an active, positive corporate citizen in the communities in which we live
and work, engaged in activities that make a real difference in people's lives. www.millerbrewing.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
RHIR SCRIPTS:
Single Adult Message (21+) ‘Fans Don’t Let Fan Drive Drunk’ Script:
“Hi, I’m [NAME], and I’m a Bears fan!
Fans Don't Let Fans Drive Drunk.
I Live Responsibly because I always have a Designated Driver and
I Buckle Up - Every Trip, Every Time.
BEAR DOWN!”
Group of Adults Message (21+) ‘Fans Don’t Let Fan Drive Drunk’ Script:
"Hi, We’re [name, name, name, etc.] and we're Bears fans.
Fans Don't Let Fans Drive Drunk.
We Live Responsibly because we always have a Designated Driver and
We Buckle Up – Every Trip, Every Time.
Responsibility Has Its Rewards."
BEAR DOWN!”
|
| |
| |
|
|
|
|
|
|