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"Be Loud, Be Proud, Be Considerate" was the cheer recited by Bills fans at
Training Camp July 28th. The Buffalo Bills, Anheuser-Busch, Pepsi
and TEAM Coalition partnered to educate Bills fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the Bills fans themselves.
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| 2007 Buffalo Bills Public Service Announcements |
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Designated Driver (4x3) |
Designated Driver (16x9) |
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Buckle Up (4x3) |
Buckle Up (16x9) |
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View the Bills' FANS MESSAGES
View PHOTOS from Bills Training Camp
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
BILLS MESSAGES: Be Loud, Be Proud, Be Considerate & Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Buffalo Bills
- Anheuser-Busch
- Pepsi
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Buffalo Bills, Anheuser-Busch, Pepsi, and TEAM invite fans
to tape their own RHIR responsibility messages at the Bills Training Camp at
St. John Fisher College in Rochester, NY. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette.
WHERE: Buffalo Bills Training Camp in Rochester, NY
WHEN: Saturday, July 28th, 9:00 am – 3 pm (Custom RHIR Safety Message taping)
Buffalo Bills: www.buffalobills.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
Pepsi: www.pepsi.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2005, 14,539 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
RHIR SCRIPT:
“Hi, I’m [NAME], and I’m a Bills fan!
I'm Loud, I'm Proud, And I am Considerate
I'm a Good Sport because I always have a Designated Driver
Bills Fans Don't Let Fans Drive Drunk.
Buckle Up America - Every Trip, Every Time.
Responsibility Has Its Rewards.
Go Bills!”
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