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"One of Major League Soccer’s top priorities is the safety of our fans, and our partnership with TEAM Coalition is an excellent program that provides a positive message. We’re pleased to work with TEAM Coalition to promote responsible habits."
--- Don Garber, Commissioner, Major League Soccer
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The National Collegiate Athletic Association and Techniques for Effective Alcohol Management
Coalition (TEAM) collaborated on the Responsibility Has Its Rewards (RHIR) national campaign
at the 2007 NCAA Men's College World Series in Omaha, NE.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Collegiate Athletic Association
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NCAA and TEAM invited fans to make the Responsibility Has Its Rewards pledge to always have
a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
- At the NCAA Men's College World Series Fan Fest just outside Rosenblatt Stadium, over 2,000 fans made the
Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message.
WHERE: NCAA Men's College World Series Fan Fest at Rosenblatt Stadium in Omaha, NE
WHEN: Thursday, June 14, 2007 through Sunday, June 24, 2007
PRIZE WINNERS: TBD; winner will receive a prize package including a game ball from the championship series, NCAA branded items,
and items from TEAM Coalition
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2005, 14,539 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
National Collegiate Athletic Association: www.ncaa.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
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