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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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The Chicago White Sox and Miller Brewing Company are proud to join forces with the National Highway Traffic
Safety Administration (NHTSA) and Techniques for Effective Alcohol Management
Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign.
View PHOTOS from 2007 SoxFest
View VIDEOS from the 2007 Chicago White Sox SoxFest
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Chicago White Sox
- Miller Brewing Company
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Chicago White Sox, Miller Brewing Company and TEAM invited fans to make the Responsibility Has Its Rewards pledge to Live Responsibly and always have
a designated driver, never drive drunk, and always buckle up and film their own responsibility message
showing their love for the Chicago White Sox and their promise to
always have a designated driver and always buckle up. Fans made over 70 videos. A Public Service Announcement
for the Chicago White Sox has been produced from the videos. See the videos online.
WHERE: 2007 Chicago White Sox SoxFest at the Palmer House Hotel in Chicago, IL
WHEN: Saturday, January 27, 2007
Chicago White Sox: Chicago White Sox SoxFest
Miller Brewing Company: Responsibility has been an integral part of our business strategy
and corporate values for decades. We are committed to doing our part to reduce drunk driving,
prevent underage access and promote responsible decision-making by legal drinking age consumers.
We also strive to be an active, positive corporate citizen in the communities in which we live
and work, engaged in activities that make a real difference in people's lives. www.millerbrewing.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org.
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. The USDOT NASCAR traffic safety
alliance leverages the national organizations combined resources to encourage all race fans to
take the same common sense approach to auto safety that NASCAR follows on the track. www.nhtsa.gov
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2005, 14,539 people were killed as a result of alcohol-related (BAC > 0.08) car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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