 |
|
"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
|
|
|
| |
| |
|
| |
back |
| |
| |
|
Live Nation and and Nissan Pavilion are proud to join forces with the National
Highway Traffic Safety Administration (NHTSA), RADD, The Entertainment
Industry’s Voice For Road Safety and Techniques for Effective Alcohol Management
Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign.
View the Live Nation FANS MESSAGES
View PHOTOS from Santana and Los Lonely Boys Concert
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- Live Nation
- Nissan Pavilion
- TEAM Coalition (Techniques for Effective Alcohol Management)
- RADD (The Entertainment Industry’s Voice For Road Safety)
WHO: Fans and the Community
WHAT: Live Nation, Nissan Pavilion, and TEAM invite fans
to tape their own RHIR responsibility messages at the Santana and Los Lonely Boys concert at
Nissan Pavilion in Bristow, VA. By participating and pledging to always have a designated driver,
never drive drunk, and always buckle up, fans will be entered to win a VIP package. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette.
WHERE: Nissan Pavilion in Bristow, VA
WHEN: Tuesday, September 26th, 4:30 pm – 7:30 pm (Custom RHIR Safety Message taping)
Live Nation: Live Nation is a leading live event, venue and digital distribution company focused on
creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates
and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005.
www.livenation.com
Nissan Pavilion: Stone Ridge, 7800 Cellar Door Drive, Bristow, VA 20136 (703)754-6400
nissan pavilion
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
RADD: ‘The Entertainment Industry’s Voice for Road Safety’, is an internationally recognized
non-profit organization that empowers celebrities and media partners to create positive attitudes
about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe
driving through control behind the wheel, making responsible behavior the norm. RADD’s messages are
non-judgmental, hip and positive. www.radd.org
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. The USDOT NASCAR traffic safety
alliance leverages the national organizations combined resources to encourage all race fans to
take the same common sense approach to auto safety that NASCAR follows on the track. www.nhtsa.gov
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
RHIR SCRIPT:
“Hi, I’m [NAME], and I love Santana and Los Lonely Boys
I always have a Designated Driver
Fans Don't Let Fans Drive Drunk.
Buckle Up America - Every Trip, Every Time.
Responsibility Has Its Rewards.
|
| |
| |
|
|
|
|
|
|
|