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"Fans Don’t Let Fans Drive Drunk" was the cheer recited by baseball fans at
the Major League Baseball 2006 All-Star Game and FanFest, July 8th through the 11th.
Major League Baseball, Anheuser-Busch Companies, and TEAM Coalition partnered to educate baseball fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the baseball fans themselves.
In addition to the activities at FanFest, the designated driver of the season for the Texas Rangers, Melissa
Abbett, was recognized during the 3rd inning of the All-Star Game as the winner of the 2005 Responsibility Has Its
Rewards sweepstakes. Melissa pledged to be a designated driver at Ameriquest Field in Arlington. She was selected as
Rangers designated driver of the season, and then as the winner of the sweepstakes.
View the MLB FANS MESSAGES
View PHOTOS from MLB All-Start Game and FanFest
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MLB MESSAGES: Fans Don’t Let Fans Drive Drunk™ and Buckle Up America - Every Trip, Every Time™
RHIR PARTNERS INCLUDE:
- Major League Baseball
- Anheuser-Busch Companies
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Baseball, Anheuser-Busch Companies, and TEAM invite fans
to tape their own RHIR responsibility messages at the 2006 MLB All-Star Game FanFest at the
David Lawrence Convention Center in Pittsburgh, PA. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically after the event.
Fans’ messages may be selected to be included in a broadcast safety message, public
service announcement and/or vignette.
WHERE: MLB 2006 All-Star Game FanFest at the David Lawrence Convention Center in Pittsburgh, PA
WHEN: Friday, July 7th - Tuesday, July 11th
Major League Baseball: www.mlb.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2005 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic
most likely to be involved in an automobile crash, drive when impaired by alcohol, and
fail to buckle up.
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