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Michigan Office of Highway Safety Planning (MI OHSP) is proud to join forces with The National Highway
Traffic Safety Administration (NHTSA), the Michigan International Speedway (MIS),
AAA, Roush Racing, Techniques
for Effective Alcohol Management Coalition (TEAM) and RADD: The Entertainment Industry’s Voice
For Road Safety for the Responsibility Has Its Rewards (RHIR) national campaign. RHIR Program
national partners include the beer industry: Anheuser-Busch, Coors Brewing Company, Miller
Brewing Company, concessionaires: Aramark Corporation, Delaware North Companies – Sportservice
and major sporting leagues: NBA, MLB, MLS, NFL and NHL.
VIEW THE HIGHLIGHT REEL FROM THIS EVENT
(l to r: Jill Pepper, TEAM executive director, Anne Readett, MIOHSP manager;
Brett Shelton,
MIS President; Carl Edwards, Roush Racing driver;
Mike Helton, NASCAR President; Mike Yost,
AAA Motorsports director; Erin Meluso, RADD President)
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
MI OHSP RHIR Adult MESSAGE (21+): Fans Don’t Let Fans Drive Drunk™
MI OHSP RHIR Family MESSAGE (underage): Buckle Up every trip, every time™
RHIR MICHIGAN PROGRAM PARTNERS INCLUDE:
- NASCAR
- MI OHSP Michigan Office of Highway Safety Planning
- MIS Michigan International Speedway
- AAA
- Rousch Racing
- TEAM Coalition Techniques for Effective Alcohol Management
- RADD The Entertainment Industry’s Voice For Road Safety
US DOT / NHTSA 2004 NATIONAL DATA:
- In 2004, 16,694 people were killed as a result of alcohol-related car crashes
- Many, if not most of those lives would have been saved if people did not drive
when they were impaired by alcohol or if they used sober, designated drivers or if
they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the
demographic most likely to be involved in an automobile crash, drive when
impaired by alcohol, and fail to buckle up.
WHO: Fans and the Community
WHAT: MI OHSP, NASCAR, MIS, AAA, Roush Racing, TEAM, RADD and NHTSA invite fans to tape their own
RHIR traffic safety messages at the NASCAR Nextel Cup GFS Marketplace 400 at Michigan International Speedway.
Fans read a pre-defined script from a
teleprompter and come away from the experience with a VHS copy of their message. Fans’
messages may be selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette. Local media may be invited to participate and support.
WHERE: Michigan International Speedway
WHEN: Sunday, August 21, 2005
# # #
MI OHSP: Mission is to save lives and reduce injuries on Michigan roads through leadership,
innovation, facilitation, and program support in partnership with other public and private organizations.
www.michigan.gov/msp
NASCAR: began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is
the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the #2 rated
regular season sport on network TV with broadcasts in 150 countries and has 75 million fans who
purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all
of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
www.nascar.com
AAAAs North America's largest motoring and leisure travel organization, AAA provides its more than
49 million members with products and services designed to accommodate a lifetime of motor vehicle ownership
and use. Since its founding in 1902, AAA has been a leader and advocate for the safety and security of
motorists. www.aaa.com.
Roush Racing
NHTSA: (The National Highway Traffic Safety Administration), under the U.S. Department of
Transportation (DOT), was established by the Highway Safety Act of 1970, as the successor to the
National Highway Safety Bureau, to carry out safety programs under the National Traffic and Motor
Vehicle Safety Act of 1966 and the Highway Safety Act of 1966. www.nhtsa.gov
RADD: ‘The Entertainment Industry’s Voice for Road Safety’, is an internationally recognized
non-profit organization that empowers celebrities and media partners to create positive attitudes
about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe
driving through control behind the wheel, making responsible behavior the norm. RADD’s messages are
non-judgmental, hip and positive. www.radd.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others
working together to promote responsible drinking and positive fan behavior at sports and entertainment
facilities. www.teamcoalition.org
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